There’s no stopping Fantasia.
The Grammy winner and American Idol graduate has spent much of 2013 promoting her critically-acclaimed album ‘Side Effects Of You’ – which yielded singles ‘Lose To Win’ and ‘Without Me (ft. Kelly Rowland & Missy Elliott)’. Having embarked on a series of live dates in support of the LP, the 29-year-old has confirmed the project’s title track is its third single.
Set to impact Urban radio on October 28th, the track’s accompanying visual will begin production imminently according to the star’s manager. Once unwrapped, the clip will mark the first time a “third” video has been commissioned during any of Fantasia’s album campaigns. A feat which, in this trying time for R&B, should definitely be commended.
Interestingly, the songbird is releasing a stripped back version of the Emeli Sande penned / Naughty Boy produced cut to radio. Take a listen after the jump…
We like and imagine Urban Adult Contemporary radio will too.
That said, if Ms. Barrino is really looking to stretch out this campaign, we’d love the likes of ‘End Of Me’ and ‘Ain’t All Bad’ to receive the single treatment too at some point too. Even if without videos. They’re that good!