She’s the R&B royal whose critical acclaim and occasionally untapped commercial pull makes her the unsuspecting envy of many of a Urban hopeful.
So, perhaps in recognising his potential as one of the genre’s trendsetters, the year has seen Keyshia Cole lend her expertise in the field to Roc Nation’s Elijah Blake, with whom she collaborated with on her latest LP ‘Woman To Woman’ and has enlisted to produce its hotly anticipated follow up.
Now peep what the ‘I Changed My Mind’ singer had to say on Blake’s skill as a live act below…
Snapped alongside Blake and his longtime mentor Troy Taylor, reliable word tells us that Keyshia touched down in Atlanta and spent no more than an hour in the city, just so she could enjoy Elijah’s set on the Melania Fiona/ Bridget Kelly led ‘EOS‘ tour showing.
All this, before a number of attendees at the show took to Twitter to praise Elijah on what many billed a stellar show.
If there’s anything to pull from the above, it’s that Elijah Blake is fast becoming an R&B favourite for reasons far beyond his streaming records and major label backing.
Why? Well, in an age where so many acts are forced upon the general public before they’re truly ready, Elijah’s almost ‘Independent act’ approach has seen win over audiences by way of material that’s undeniably strong and a live skill one simply can’t put a price on.
For, perhaps in learning from a certain Miguel, taking the time to perfect one’s live act and material arms one with an air of credibility and a strong support base even before the wheels on the label machine start turning.
Beneficial, as while the general public believes the said act is rising by way of word of mouth alone, their support has actually given the label ample reason to give that performer the push needed to truly win over the gp’s wallet.
Think Clear Channel arrangements. Advertisements on major web sites- and in Elijah’s case- creating a ‘package deal’ of sorts between he and Rihanna, convincing major outlets to support their rookie by offering them access to their star player.
With all this mind, we can’t wait to see how the coming year pans out for Elijah, and the way in which it lays the foundation for what many are hoping will be a long and fruitful career.