Like the world it exists in, the music industry has shrunk.
Indeed, thanks to the onset of the internet, stars are able to broaden their reach in markets beyond their own. No longer are acts confined to the locality of where they’re signed; they now have a global audience.
What’s more, with buyer spend at an all-time low, acts are almost compelled to cultivate a worldy presence so as to survive in the era of 360 deals, which see record labels recoup spend via international touring, merchandise, and brand partnerships.
It’s surprising, then, that one of Britain’s supposed top Pop stars, Cheryl Cole, has gone on record express that she has no interest being known in music’s biggest market, one she pulls so heavily pulls from. She doesn’t want to be known in the US.
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The revelation came during an Instagram rant about a story that suggested Cole has been lobbying for Kim Kardashian (who she’s recently been photographed with) to make her a star in the America.
Clearly annoyed, the ‘Fight For This Love’ singer posted the following:
“This is really how pathetic it’s got!!! There aren’t enough words to tell you on here what a load of sh*t they talk but they might get this as it is my 20,0000th time saying it! I have no desire or “big dreams” to ‘break the states! I have been offered and refused many opportunities which I have chosen not to take lol! Get it through to your thick heads.. And just a ps. I met Kim years ago and have seen her on more than this occasion. And fyi I think both Kayne and Jay-z are genius bc #fact!#boreoff
The idea of Kim Kardashian helping anyone’s career (especially a music career) is more laughable than it is frustrating. Yet, still, we understand why Cheryl would be jarred.
That said, she’s fooling approximately no one with the I don’t “want” to break America soundbites. The reality, as was so publicly played out, is that she up and left the UK to embark on a much-hyped US-invasion, only to be sacked from the platform that was supposed to aid her cause – The X Factor USA. After just one week.
In the time since, Cole has achieved moderate success on home soil – where remnants of her embrace of the US are still wildly apparent. Indeed, the former Girls Aloud member is routinely backed by all-American dancers and was, up until very recently, managed by US hitmaker will.i.am. The Black Eyed Peas frontman was reportedly tasked with making her a major star in the States.
Put simply, from where we’re standing, she’s retro-fitting what actually went down.
In any case, regardless of the global village that we live in, there isn’t anything inherently wrong with not being a major star in America. After all, there exist many acts who’ve enjoyed incredibly fruitful careers being popular elsewhere – such as Kylie Minogue, the Sugababes, ironically Girls Aloud.
Look out for Cole’s new album, which we hear is due next year.