Bashed and belittled by those who weren’t impressed by its ‘R-rated’ nature, Rihanna‘s ‘Pour It Up‘ made quite the impact upon its October 2013 arrival, for reasons both good and bad.
The good? The push it gave supporting album ‘Unapologetic’ on a sales front, after surpassing sales of 1 million units in the US itself. The bad? Criticism from fans of DanceHall staples Lady Saw and Patra, who took aim at the star’s alleged ‘borrowing’ of their work and trademark styles.
Today, the good finds itself outweighing the bad as the clip reaches a monumental milestone, and as the performer joins management company Roc Nation in celebrating the release of new music from collaborator Elijah Blake!
Full story below…
After securing its 100 millionth view, ‘Pour‘s video became the 17th Rihanna visual to do so…an undeniable reminder of the vocalist’s winning streak on video sharing outlets.
As if that wasn’t enough to give both she and full-time shadow Melissa Forde cause to ‘light one up’, Fenty‘s Shakira- led ‘Can’t Remember to Forget You’ reached the very same milestone, nabbing 100 million views!
This, coming as welcome news to the ‘Beautiful Liar‘ who saw it score 11 million radio audience impressions on its launch date, and peak at #15 on the Billboard Hot 100.
In other Roc-related news, fans of R&B freshman Elijah Blake will be pleased to learn that the campaign set in place for his debut album adds a fresh pair of legs to its promo-body today, thanks to support from Jeffrey Smulyan‘s ‘Emmis Communications.’
For, as to turn his streaming water into digital wine, the entertainer will unleash his brand new single ‘Sing For Me‘on the Emmis-owned Power 106, sister to the Ebro Darden-led ‘Hot 97‘, in NYC.
Debuting 2pm on February 10th (EST), That Grape Juice.Net can confirm the jam will feature verses from ‘Devil is a Lie’ mastermind Rick Ross and ‘Pot of Gold’ purveyor Game, set to dominate airwaves well before its March 3rd release date!