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Behind The Scenes: Rita Ora Kicks Off New Campaign With ‘Material Girl’ Shoot

rita ora she is diva that grape juice 2014 1 Behind The Scenes: Rita Ora Kicks Off New Campaign With Material Girl Shoot

Film. Music. Fashion.

Pulling from Benny Medina‘s ‘Media Domination for Dummies’ handbook this year is Pop princess Rita Ora, employed as she readies the release of her US debut.

Indeed, in a move that sees her step into a mould carved out by Jennifer Lopez, the vocalist has now embedded herself in the aforementioned arts, using their platforms to both fund and promote her bourgeoning career in music.

In short, she’s set to become unavoidable.

Now watch as she kicks off her plans for world domination on a shoot with Madonna‘s ‘Material Girl’, launched as part of her arrangement with the brand, for whom she serves as a spokeswoman!

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26 Comments

  • February 6, 2014 at 6:51 am
    Kyle says:
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    Who?

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  • February 6, 2014 at 7:07 am
    Keke Palmer stan says:
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    FLOP

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  • February 6, 2014 at 7:18 am
    beyugly says:
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    Film- always an extra
    Music- flop
    Fashion- Rihanna handy downs don’t count

    Just except the fact that this chick will not blow up..Nobody is checking..if FartFlop struggled than this ho has no chance

    Reply

  • February 6, 2014 at 7:54 am
    BadGyalRita says:
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    @BeyUgly You fool! It’s ‘hand me downs’ not ‘handy downs’. You so dumb girl.

    Reply

  • February 6, 2014 at 8:13 am
    rihanna is BIGGER THN BEYONCE EVER WAS says:
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    I am from the USA, no wears this line. I have never heard it sell out. Rih’s river island line is way bigger over here than her flop line. Too bad for madonna. RIH is on the cover of USA VOGUE, THAT is the most in history for a black woman.

    Thank You Anna Winour. CFTFY is at number 15 on BB making this Rih 30 top 40 hit, WINNING, SHE STILL SLAYING. SHE HAS BEEN IN THE SUDIO WITH ALEX DA KID AND some engineer posted a picture and said, ” Rih just booked 3 production rooms for the final edit and mastering ”

    SHE IS COMING!

    WHEN DOES RITA WHORA’S SIMGLE COME OUT? Next week I heard…….there is no hype in the USA, where as Rih Rih has the GP foaming for new music.

    Reply

  • February 6, 2014 at 8:18 am
    rihanna is BIGGER THN BEYONCE EVER WAS says:
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    She already finished filming for that flop 50 shades of grey. They asked Alexander Skarsgard to be the lead and he said no. He was in the film with Rih Rih, thug. HA. She filmed for like 2 days, she is an extra in the film. Rih Rih was an actual lead female.

    Fashion? THE DKNY flopped in USA; THE madonna line flopped and the addidas will flop too

    Music: Her single is meant to come out on 2/ 11 – next week. IT will be PUSHED BACK AGAIN; THE album won’t drop and she will part ways with roc nation.

    Rih Rih will not push her single back. It will be global smash and her LP will outsell beyonce. I see R8 doing 5 mill plus with proper promo. R8 will be bigger than loud.

    RITA WILL BE DROPPED THIS YEAR…….SHE HAS NOT IT FACTOR AND THERE IS NO BUZZ FOR HER WACK MUSIC IN THE USA. This is the reason why there is no official date for her LP AND SINGLE, she is like Azalia banks and iggy azalea, they talk a good game, but they aint saying nothing.

    And y’all said she was gonna end rihanna. Rih Rih is still charting as we speak: jump, crtfy, what now and monster are still selling well

    WHERE IS THIS h**’S MUSIC?

    Reply

  • February 6, 2014 at 8:20 am
    rihanna is BIGGER THN BEYONCE EVER WAS says:
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    ulling from Benny Medina‘s ‘Media Domination for Dummies’ handbook this year is Pop princess Rita Ora, employed as she readies the release of her US debut.

    Nope Benny medina made JLO into a lock out superstar. She had number 1 albums, singles, movies and clothing line and fragrance were flying out of stores. All the girls in NYC uses to rock those JLO tees

    JLO was also mega famous, so much so, that beyonce cooped her swag. JLO never pushed her albums or singles back. THIS GIRL CANNOT PAY FOR HIT. THAT IS NOT BENNY MEDINA

    Reply

  • February 6, 2014 at 8:22 am
    rihanna is BIGGER THN BEYONCE EVER WAS says:
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    ulling from Benny Medina‘s ‘Media Domination for Dummies’ handbook this year is Pop princess Rita Ora, employed as she readies the release of her US debut.

    JLO’s 1st albums sold millions

    Jlo’s second album was even more anticipated and sold even more

    HOW MUCH DI THIS FLOP’S 1ST ALBUM SELL? 300K!

    IT did not even get released in the USA, why is that?

    Reply

  • February 6, 2014 at 8:22 am
    ENOUGH ONIKA (NEW & IMPROVED) says:
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    She’s such an attention w****…Like that pest in high school who tries to sleep with everyone to get liked. Go away a;ready! Roc Nation, we don’t like her and never will! No matter how many smoke and mirrors, no ones buying it!!

    Reply

  • February 6, 2014 at 8:23 am
    rihanna is BIGGER THN BEYONCE EVER WAS says:
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    Why did her album not come out in the USA? Even with all that Rolling stone magazine , jimmy fallon, jimmy kimmel and david letterman?

    COS Tune first and roc nation KNEW SHE WOULD FLOP AND THEY wanted to save her the shame. She is gonna flop anyway and she will be dropped. MARK MY WORDS.

    Reply

  • February 6, 2014 at 8:25 am
    rihanna is BIGGER THN BEYONCE EVER WAS says:
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    Indeed, in a move that sees her step into a mould carved out by Jennifer Lopez, the vocalist has now embedded herself in the aforementioned arts, using their platforms to both fund and promote her bourgeoning career in music.
    In short, she’s set to become unavoidable.

    Now you are trying to put her JLO level. We will see how much she sells. She going head to head with Rih RIH this year. WE WILL SEE WHO COMES OUT ON TOP

    Reply

  • February 6, 2014 at 8:29 am
    rihanna is BIGGER THN BEYONCE EVER WAS says:
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    ALL these basic fashion deals, which have no impact in the USA won’t help you get radio hit. You know nothing about branding. JLO, Rih etc were already household names before they done fashion and other stuff.

    NO one knows this h** in the USA, right now, most americans think she is dirty w****,who sleeps around and is KIM K wannabe, who turns up at every event, name dropping, trying to be noticed.

    JLO was at least known as singer and actor.

    RIH of course is known as a singer , 1st.

    WHAT IS RITA KNOWN FOR? 3 number 1 in the UK? WE don’t follow the uk chart in isa and hot right now was not her song, she sang on it. IT was DJ fresh, at least RIH RIH goes number 1 with her own songs.

    sHE DOES not have brand name in my country, she is just a rihanna clone and h** who f**** for tracks, tracks that never sell

    Reply

  • February 6, 2014 at 8:36 am
    Rihyeezy says:
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    Cute shoot

    Reply

  • February 6, 2014 at 8:44 am
    The Boy Toy says:
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    Oh.

    Reply

  • February 6, 2014 at 8:54 am
    Suicide Blonde says:
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    Jennifer Lopez!…Really!!!

    Reply

  • February 6, 2014 at 8:55 am
    rihanna is BIGGER THN BEYONCE EVER WAS says:
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    JLO:

    I am gonna school you on branding. JLO released her 1st single in 1999. By that time she was already being hailed at the 1st LATINA movie star; she stole the show from Clooney. She was aligned with Tommy Mottola, corey Rooney and Puffy. She was dating puffy, which gain attention and booty was the stuff of legend. She was the 1st star to do this. That was her USP ( unique selling point ) Plus she was capitalizing on the latin explosion on the charts.

    Movies: She was in REAL movies, being nominated for golden globes and being the 1st latina to get a million for a role. When you are the 1st in something, you outsell the competition due to name branding. That is what they teach in Branding….even if your not the best product.

    Fashion – she created her own lane. She created a fragrance, she was the 1st since Liz taylor and she made a clothing for around the way girls with curvy bodies, That was never done before and she capitalized on hip hop clothing lines which were big 10, 15 years ago. JLO fame was built on being the 1st to do….xyz

    WHAT IS RITA’S USP? Every thing she is doing, Rih already done and a lot better. Her clothing line is rip off the rih rih river island line.

    Can a new soft drink, copy coke and then overtake them? Nope, never gonna happen in the mind of the consumer, Coke will always be number1. Rih Rih is coke.

    So, check yourself….

    Reply

  • February 6, 2014 at 9:07 am
    Lovebird says:
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    FLOP FLOP FLOP

    Reply

  • February 6, 2014 at 9:08 am
    Lovebird says:
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    Samantha still trying to make this FLOP happen. ROC Nation wasting their money on this FLOP as well as this site trying to get them to promote this never will happen c** bucket.

    Reply

  • February 6, 2014 at 9:38 am
    amandee says:
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    Lol.

    Reply

  • February 6, 2014 at 9:57 am
    ROSEGOLD says:
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    So I finally gave her music a listen, and she’s nothing special. Her music is tragic and she sounds like those other UK pop/R&B singers (Jessie J, Little Mix)…..I don’t see it happening for her.

    Reply

  • February 6, 2014 at 10:20 am
    MusicStan (ya'll know who I stan for) says:
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    What’s with the four page letters @rihanna is BIGGER THN BEYONCE EVER WAS, I MEAN we all know you love Rih, but damn who are you trying to convince???? just she you point and save the letters for someone else #nosahde….. just speaking the truth

    Reply

  • February 6, 2014 at 10:35 am
    BEYHIVE_MINAJ says:
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    FOR CRYING OUT LOUD,ROC NATION, WE DON’T LIKE THIS h** AND NEVER WILL! STOP SHOVING HER DOWN OUR THROATS! The nerve of y’all spending so much cash on her but forgot about M.I.A.

    Reply

  • February 6, 2014 at 12:06 pm
    beyugly says:
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    Lmaoo I didn’t know Rita whora had stans here

    Reply

  • February 6, 2014 at 12:28 pm
    Say What?? says:
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    ….Those kitten wedges??!

    Honey, no. Not here for it.

    Reply

  • Vote

    […] Here are some pics of Rita Ora modeling for Lourdes’ Material Girl fashion line thing. (That Grape Juice) […]

  • February 6, 2014 at 3:58 pm
    Rita Slays says:
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    Lmao Rita still got you q***** pressed? Good. Rita remains unbothered while she collects her paychecks as you guys pound out essays on your keyboards. Get that money!

    Reply

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