Pop force Katy Perry continues to live up to that billing with her latest album ‘Prism’.
The Platinum selling project has thus far spawned three hits and looks poised to deliver a fourth in the form of next release ‘Birthday’.
To whip up buzz, the 29-year-old old urged fans to trend #Birthday on Twitter to “unlock” its accompanying cover.
Needless to say, the star’s legions of KatyKats did just that. Peep the artwork above and listen to the song below…
Sounds like yet another winner.