Despite hitting a commercial iceberg with recent album ‘Yeezus’, rapper Kanye West remains one of Hip-Hop’s most titanic forces.
As such, anticipation for his follow-up project is at fever-pitch and looks set to intensify after his revelation today about its lead single.
Details after the jump…
We previously reported that the controversial MC features a-front of the August issue of GQ Magazine. And while the accompanying fashion spread was engaging, it’s West’s words that brought the most titillation.
For, when quizzed about the direction of his next album, he said:
GQ: What does that mean in terms of putting the new record together? Do you want the pendulum to swing back and do something more pop, like Twisted Fantasy or Graduation?
Kanye West: I think just my usual pattern is like that. It’s like a pendulum. The pendulum gains momentum by swinging in the other direction. Even lyrically, I think about certain lines that I say on my new single, which is called “All Day,” that usually Jay would say, but Jay’s not on there. So I say, All day, *****, it’s Ye, *****. Shopping for the winter, it’s just May, *****. Ball so hard, man, this **** cray, *****. You ain’t getting money unless you got eight figures. Right? Jay would have said that. And then eventually I would have came in with, like, whatever I come in with. But the balance of a meal is that when people walk in, they want water first. People definitely weren’t getting water first on Yeezus. I do fight with myself to say, “Keep fighting.” But also, you know, you can’t win every single fight. It’s a long war, and if you’re out there trying to, like, blow up every single building, you won’t win the war
If indeed due this year (as widely suspected), the single and LP signal the onset of blockbuster release season. We can’t wait.