Interscope‘s Keri Hilson put her star power to good use recently, fronting a campaign named ‘Pretty Girls Sweat‘, launched to endorse health, fitness and good living and celebrate her double Platinum single ‘Pretty Girls Rock.’
Leading an army of 200 girls as they took on a number of fun fitness challenges on Saturday, Hilson joined her friends at ‘Teen Diaries‘ to add a generous serving of fun to health and nutrition tips shared with all in attendance.
On the day, Pretty Girls Sweat and Teen Diaries founder, Aeshia DeVore Branch, shared:
By creating a fun atmosphere on the YMCA basketball court, Pretty Girls Sweat will make the girls less intimidated about moving their bodies. An upbeat and comfortable setting will stimulate candid discussion among PGS mentors and attendees. Our hope is to have a ripple effect inspiring teen girls to consider working out and making healthy lifestyle choices by the cumulative efforts of all parties involved and the power of social media.