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Nicki Minaj Talks Power, Product Placements & Pop Supremacy With ‘GQ’

{Images Removed As Requested}

November 24th 2014 will see Nicki Minaj unleash the beast that is ‘The Pinkprint’ , her hotly anticipated third studio album.

Now tasked with battling Beyonce and ‘Murda Bizness’ beauty Iggy Azalea for the #1 spot, Minaj took to ‘GQ’ to arm her campaign with a fresh pair of promotional legs, catching up with the publication to answer questions on her ever-growing brand.

What she revealed?

Bits and pieces from the ‘Pills N Potions’ time with the mag below…

Excerpts from her interview read:

In the “Anaconda” video, there are no fewer than five products placed prominently for advertising: her Beats by Dre speakers imprint and her Moscato but also a Victoria’s Secret bra, some Air Jordans, and a baffling “teatox” drink called MateFit (dialysis machine sold separately). It’s not exactly seamless integration, and at times it is so overt that it feels like a comment on the culture of branding, maybe some poignant thought about sex and consumerism?

Nope. “My management team has a division that has a guy that his main focus is to go out there and find new brands for me to do business with or to find brands that would like to be in our videos and contribute to our budget,” she says. It’s like a Kickstarter, but for a multi-millionaire.

 

 

She came to prominence in outsize, italic, caps-lock, Technicolor exaggeration—pink wigs, outrageous outfits, eyelashes that were a comment about eyelashes. She had different personas—alter egos, she called them—with names and backstories. She did funny accents and was willing to make herself beautiful, then grotesque, then absurd, then back again. And here she is now, demure by comparison, just plain old black extensions, just a T-shirt about carbon.

“I always thought that by the time I put out a third album, I would want to come back to natural hair and natural makeup,” she told me. “I thought, I will shock the world again and just be more toned down. I thought that would be more shocking than to keep on doing exactly what they had already seen.”

She no longer feels as if she needs to hide behind outrageousness. This next chapter is about success. Nicki Minaj is rap’s first and only female mogul, having parlayed all your ogling into a spot on Forbes’s Cash Kings list—the only person of our gender paid well enough to be so honored. She is the top-charting woman in rap, a top-charting rapper in general, and a crossover phenomenon who can go back and forth between hip-hop and pop the way Taylor Swift can no longer go back and forth between country and pop.

Okay, the “Anaconda” cover art, then. It was almost an afterthought, she says, the product of a photo shoot on the day that the “Anaconda” video was shot. “I just said I’ll put it out, never thought in a billion years that people would be putting [other] people’s heads on it. It’s the craziest shit.” I tell her that online I’d seen it as a rocket, jet fuel and fire being released from her undercarriage. “What hasn’t it been?” she says. “They’ve made it everything.”

You heard it here first. “Anaconda” is about a snake, and also about a woman’s ex-boyfriends, and the video is just one big slumber party. You can release a record cover into the atmosphere that makes all who see it so shocked and discomforted that their only way to metabolize it is to turn it into the world’s fastest-spreading meme, to the point where her squatting form ends up on a polo shirt, right where the little crocodile usually goes. You can do all this, and still you can look someone in the eye and say that it’s not cynical in the least, that it’s not a comment on gender or sex or the culture or anything. Double shrug. These are not the droids you’re looking for.

“I don’t know what there is to really talk about,” she says. “I’m being serious. I just see the video as being a normal video.”

We are winding down, because it’s time for Nicki to go rehearse. For this performance, she has incorporated male dancers. “I went in yesterday, finally saw the dance for the first time, and I saw the guys doing all this sexy stuff that I wasn’t a part of. And I said, ‘Hello, why aren’t they humping me on the stage?’ ” The choreographer didn’t realize that this was something she might want. She does: “We’ve got to give them something to talk about again.”

 

Read more here!

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79 Comments

  • October 20, 2014 at 1:46 pm
    Molly says:
    +24
    -9
    Vote

    Yes nicki!

    Reply

    LIL' KIM IS THE G.O.A.T. Replied:

    Karma will SLAY Flopnika Garbaj!

    Reply

    SMH Replied:

    Give it up already. Plastic Kim’s career is dead, so just deal with it.

    TRUTH SERUM Replied:

    You’re talking about that Karma Kim is experiencing now. She’s hated just about every rap chick in the game. Foxy, Eve, Nicki… The list goes on….

    swollenea Replied:

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    M i x e d Ḷuv . C ỔM =========== Millions of sîngles have joined it.. This is a Serious înterracîal datîng sîte for black and whîte sîngles seeking relationships, friendships, datîng ,love and more. Sîngle black people meeting sîngle white people is why we are here. Hundreds of new înterracial sîngles who same as you join here everyday.
    xcbxb

    Reply

  • October 20, 2014 at 1:48 pm
    maurice says:
    +12
    -18
    Vote

    GLORFIIED PROSTITUTE!!

    Reply

    Applause Replied:

    Like Beyonce and Rihanna aren’t.

    Reply

    maurice Replied:

    coming from a Gaga stan?
    Gaga naked still cant get her a frenzy, let alone a buzz.
    Damn

    whaaat? Replied:

    Well at least she isnt makng songs about her puzzy like Iggy Trashbox Azalia

    Reply

    truth (icki is the QWEEN OF PUSHBACK!! Iggy got her scuured honey. #IckiAFlop) Replied:

    Cause NO one want it…or ur opinion u wwhore

  • October 20, 2014 at 1:50 pm
    Kay says:
    +26
    -11
    Vote

    #1 rap chick in the game looking gorge as evah

    Reply

    truth (icki is the QWEEN OF PUSHBACK!! Iggy got her scuured honey. #IckiAFlop) Replied:

    No…iggy pic is killn her. Iggy pusssy is sticking out like a PILLOW on her new cover. Honey icki could NEVAAAAHHH!!!!

    Reply

    TRUTH SERUM Replied:

    It’s sticking out because its a dickk .. #lol.. seethe

    truth (icki is the QWEEN OF PUSHBACK!! Iggy got her scuured honey. #IckiAFlop) Replied:

    Lolol hater lolol

    Kay Replied:

    Please ain’t nobody got time for ms. “down under white b!sh but I’m trynna act black for these coins” azalea and buy the way who’s the only rap b**** on the Forbes list?

    truth (icki is the QWEEN OF PUSHBACK!! Iggy got her scuured honey. #IckiAFlop) Replied:

    To Kay…biitch eat yo OWN pusssy!!

  • October 20, 2014 at 1:52 pm
    Applause says:
    +6
    -22
    Vote

    Cute pics but Iggy still slays you.

    Reply

    SMH Replied:

    LOL only if you’re into pale faced trannies.
    And according to soundscan uggly isn’t slaying anybody.

    Reply

    MisdamenorFan Replied:

    And Icki is a mocha brown tranny

  • October 20, 2014 at 1:56 pm
    cocobutta says:
    +11
    0
    Vote

    Woah!!

    That’s all :)

    Reply

  • October 20, 2014 at 2:08 pm
    truth (icki is the QWEEN OF PUSHBACK!! Iggy got her scuured honey. #IckiAFlop) says:
    +8
    -8
    Vote

    Even I will say it…those pics are FLAWLESS HONEY!!! Didnt read the article bcus i dont wanna hear shyt this FLOP biitch sayn. But the pics are SLAYN HONEY!!!

    Reply

  • October 20, 2014 at 2:13 pm
    NOLIES says:
    +7
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    Vote

    Don’t like her AT ALL, but I can’t deny she’s beautiful, and stunning in those pics.

    Reply

  • October 20, 2014 at 2:13 pm
    SMH says:
    +8
    -9
    Vote

    Now these are some gorgeous pics. Nicki looks hot to death. Take notes, beyonce. And iggy don’t bother, you’ll never look this good or sell as big. So enjoy your one little hit.

    Reply

  • October 20, 2014 at 2:38 pm
    FutureCIARA says:
    +9
    -2
    Vote

    Slaynika….. Now bring on The Pink Shitt!

    Reply

    truth (icki is the QWEEN OF PUSHBACK!! Iggy got her scuured honey. #IckiAFlop) Replied:

    Howz Cici as a single fool…i mean single mom??

    Reply

    MisdamenorFan Replied:

    Aint NO FUTURE in frontin hunny! LOL

    truth (icki is the QWEEN OF PUSHBACK!! Iggy got her scuured honey. #IckiAFlop) Replied:

    LOLOLOL!!!! DEATH!!!

    FutureCIARA Replied:

    YAWN

    Reply

    truth (icki is the QWEEN OF PUSHBACK!! Iggy got her scuured honey. #IckiAFlop) Replied:

    Is what Future did when she tried to get him back…kii biitch

  • October 20, 2014 at 2:58 pm
    Barbie's World says:
    +7
    -4
    Vote

    Slay them Queen, Looking flawless as ever.

    Reply

    truth (icki is the QWEEN OF PUSHBACK!! Iggy got her scuured honey. #IckiAFlop) Replied:

    I c no lies in yo comment but yo box needs kitty litter…stank pus biitch

    Reply

  • October 20, 2014 at 2:59 pm
    BeyRihLiyah says:
    +6
    -4
    Vote

    Nicki is a boss her brand is getting bigger and better she was smart to go the pop route first because now go back and fourth with different genres

    Reply

    truth (icki is the QWEEN OF PUSHBACK!! Iggy got her scuured honey. #IckiAFlop) Replied:

    Shut up biitch

    Reply

    Nicki is Queen Replied:

    No biych f*** your hating ass you stay clinging to uggly f*** off

    truth (icki is the QWEEN OF PUSHBACK!! Iggy got her scuured honey. #IckiAFlop) Replied:

    JACK me off biitch!!! (Pull black diick out)

  • October 20, 2014 at 3:03 pm
    Lil Wayne stan says:
    +8
    -5
    Vote

    She looks like a queen, you haters need to understand that having a number one on the chars doesn’t make you a Queen/King. Impact on the culture and respect from your peers is what places you at the top.

    Reply

  • October 20, 2014 at 3:07 pm
    TRUTH SERUM says:
    +4
    -3
    Vote

    My two faves are serving fierce beauty today. Promo game on lock.. #flawless

    Reply

  • October 20, 2014 at 3:22 pm
    NICKI IS QUEEN says:
    +5
    -3
    Vote

    YASSS QUEENNNN

    Reply

  • October 20, 2014 at 3:25 pm
    Lolno says:
    +5
    -4
    Vote

    such a basic h0e.

    Reply

    Skyfall Replied:

    Like ya mommy beeeetch, don’t eat the tuna fish in the fridge. *hint I squirted my juices in it*

    Reply

    Lolno Replied:

    you are so weak.

  • October 20, 2014 at 3:28 pm
    Nicki is Queen says:
    +5
    -2
    Vote

    Mad cuz the queen is slaying!!! Yuss!

    Reply

  • October 20, 2014 at 3:45 pm
    Umm says:
    +5
    -6
    Vote

    Well the pink print Is already leaving a legacy with its first two singles. Pills N potion, boring… And anaconda ; make a crazy video and piggy back off another song to create a watered down, forgettable new version

    Reply

    Skyfall Replied:

    Just like Iggy is leaving a legacy of having to resort to rereleasing her flop album to get it certified. Now go in the kitchen and eat my spaghetti and I added a secret ingredient *my period blood* #InternationalUncertifiedFlop

    Reply

    Nicki is Queen Replied:

    Sky fall I’m SCREAMINNG

    Umm Replied:

    I’m not impressed by Iggy either, your point? Both make generic music nobody will be talking about in ten years. Stay on topic b****. Otherwise I will have to go off topic as well and bring up the fact that your favorite singer, is more known for everything else before singing. Girl I’m the wrong b**** to wAnna start with .. Don’t do it miss thing

    Umm Replied:

    @Nicki I’m screaming too because you’re consigning an idiot who thinks just because I find Minajs TRAGIC, that I like Iggys. Lol. They’re both tragic. And forgettable. And neither can perform although AT LEAST Iggy isnt known for lip synching.

    Nicki is Queen Replied:

    Who are you though?

    Umm Replied:

    Someone above you and clearly more intelligent

    Skyfall Replied:

    How my spaghetti taste bitchhh.

    truth (icki is the QWEEN OF PUSHBACK!! Iggy got her scuured honey. #IckiAFlop) Replied:

    YAAAASSSSSS UM U DRAG THAT FAT FONKY BIITCH SKYFALL AND U SLAY THAT ONE NICKY STAN THA5S LEFT…YAASSSS!!!!

  • October 20, 2014 at 4:08 pm
    credits says:
    +8
    -2
    Vote

    the blue poodle…Kelis did that already.

    Reply

    Nicki is Queen Replied:

    Who? Sit.

    Reply

  • October 20, 2014 at 4:17 pm
    MisdamenorFan says:
    +2
    -2
    Vote

    Nasty looking tiddies!

    Reply

    Nicki is Queen Replied:

    f**

    Reply

    MisdamenorFan Replied:

    Dirty ho3 azz licking gutter swamp monkey looking bish. Go eat a big bag of dirty pig diks!

    truth (icki is the QWEEN OF PUSHBACK!! Iggy got her scuured honey. #IckiAFlop) Replied:

    DEATH!

  • October 20, 2014 at 4:49 pm
    Realest says:
    +7
    -4
    Vote

    Well of course nicki always knew she would be going back to natural by her 3rd album. She used her blueprint manual, Lil Kim, and followed the directions to a t. LaBella Mafia >The Generic Print

    Reply

    ontherun Replied:

    Is lil kims blue print hidden on the plastic jigsaw that is her face?

    Reply

    truth (icki is the QWEEN OF PUSHBACK!! Iggy got her scuured honey. #IckiAFlop) Replied:

    Lolol u biitch lol!!!

  • October 20, 2014 at 4:53 pm
    Mimi Carey says:
    +4
    -9
    Vote

    She looks beautiful but nobody’s anticipating her album….

    Reply

    @Matt_Phoenixx Replied:

    Like with Me. I am cowariah…the elusive Flopatuse?

    Reply

    ontherun Replied:

    Actually a lot of ppl are, but you’re a lamb so naturally you’re gonna be completely out of touch with modern day reality

    Reply

    Mimi Carey Replied:

    Roman Retarded platinum yet?

    truth (icki is the QWEEN OF PUSHBACK!! Iggy got her scuured honey. #IckiAFlop) Replied:

    #BAM

  • October 20, 2014 at 5:18 pm
    @Matt_Phoenixx says:
    +6
    -3
    Vote

    I love it when nicki slays.

    Reply

    FAGGOTT Replied:

    STFU faggott! No one gives a f*** about what you have to say. Your fav is overrated and a FLOP. If only she could she get your hole sewn together the way she got her ass sewn together, your life would be better… wait no it wouldn’t, bc you still would be an a*** having thot.

    Reply

    truth (icki is the QWEEN OF PUSHBACK!! Iggy got her scuured honey. #IckiAFlop) Replied:

    DEATH!!!!

  • October 20, 2014 at 6:42 pm
    tits mcgee says:
    +4
    -1
    Vote

    Not a fan, however, I am a fan of these pics.
    Nick is doing it, here..

    #PencilSkirtsAndPoodles
    #NoClownZone
    #LookingGood

    Reply

  • October 20, 2014 at 7:48 pm
    Kitty Puurrzz says:
    +4
    -2
    Vote

    Can we talk about how “Work” just went PLATINUM? Gooooo Iggy !!!! Bring on reclassifie!!!!! SLAY SLAY SLAY SLAY SLAY

    Reply

  • October 20, 2014 at 7:54 pm
    NOLIES says:
    +2
    -4
    Vote

    When will that depressed hoee Lana? Is she still on her cemetery tour?

    Reply

    NOLIES Replied:

    She will when you give me back my name c***.

    Reply

    Rosie Replied:

    I really have the Bratz pressed, don’t I?
    Can’t wait until the Pinkshit sells less than 182K first week, kii. No straight male is going to buy that trash, and Icki stans will have spent all their EBT money by then.

    Reply

  • October 20, 2014 at 8:27 pm
    Barb b**** says:
    +3
    -2
    Vote

    SLAYYYYYYY! She looks banging. #Queen

    Reply

  • October 20, 2014 at 8:48 pm
    Dem Lessors says:
    +4
    -3
    Vote

    The paragraph “Nicki Minaj is rap’s first and only female mogul…(shades Iggy and kim)…(shades Taylor)…” Queen Onika told some truths there! *kermit*

    Reply

  • October 20, 2014 at 9:30 pm
    Rihboy says:
    +4
    -1
    Vote

    Nicki is so played out. Why is gq supporting this hasbeen!

    Reply

    truth (icki is the QWEEN OF PUSHBACK!! Iggy got her scuured honey. #IckiAFlop) Replied:

    PREACH HONEY!!!!

    Reply

  • October 20, 2014 at 11:31 pm
    The real xoxo says:
    +2
    0
    Vote

    She looks great
    Product placement though? It’s not really art is it?

    Reply

  • October 20, 2014 at 11:38 pm
    TheElusiveLamb says:
    +1
    0
    Vote

    She looks amazing!

    Reply

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