Rihanna has put rumors of retirement to rest with the arrival of brand new single ‘Work.’
After a string of unsuccessful attempts at securing a hit, the 27-year-old has enlisted ex-lover Drake for the latest taste of eighth album ‘ANTI,’ which arrived as a “surprise” moments ago.
The pair’s previous team up resulted in chart-topper ‘What’s My Name,’ naturally begging the question of whether they can recreate the same magic that made the 2010 track such a smash.
With the latter being exactly what Ms. Fenty’s career has been thirsty for over the last year, is the Drizzy duet enough to mop up the mess?
Take a listen below and let us know…
Cute, but will “cute” cut it at this junction?!
Clearly born out of the womb of ‘What’s My Name,’ ‘Work’ ultimately works because it’s melodic, hook-heavy, and has ample sing-along-song appeal. It’s also Island-kissed too, which is a markedly smart play given it’s a lane few of her contemporaries can authentically slide into.
Yet, after several plays (and we have been listening since last night), we’re left wondering if it packs a potent enough punch.
The chorus, catchy as it is, translates lazy and lacking and there are multiple points where the slow drawling diction delivery makes it sound as if she’s sleeping.
Whatever its shortcomings, the track is no doubt destined for the upper echelon of the charts – especially given the all-out label campaign erected to support it (radio deal, played every hour on the hour).
Will it be enough to sell an actual album, though?!