With the 2016 Super Bowl just one week away, more details are beginning to pour in about what folk can expect from its primary sponsor PEPSI.
The drinks giant is already the banner brand tied to the much anticipated Half Time show starring Coldplay and Beyonce, but an interesting morsel of information suggests there could be more surprises yet.
Full story below…
In a new report outlining the beverage brand’s involvement with 50th annual spectacle, the following was touted:
[PEPSI] will also run an in-game advert starring a “top recording artist.”
Things to make you go “hmm.”
Who could it be? What could it be?
As evidenced by the company’s past music-related partnerships, it’s very rare that they ever team with an act “just because.” Oftentimes there’s a tour sponsorship tie-in or a cool activation of an “era.”
With a number of names reportedly readying new music, could PEPSI be revealed as a key component of one of them? What do you think?!
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Yes yes and yes!!! Im So ready gor the superbowl and halftime show. The Queen is going to slay. B6 is coming and will slay PROPERLY unlike another….
Low Key i still think Rihanna shoulf have performed the Half Time show. She is overdue for it regardless of what ya think.
I agree , Rihanna should’ve performed too & I would’ve made ANTI slay even more smh maybe next year
I think Rihanna gets the Grammy treatment tho. Which is just as lucrative for publicity. I think she just needs to drop the video for work. I also think her next single should be kiss it better, than live on the brain. Other possible hits are s** with me, close to you,and never ending. I’m still confused tho. She posted that there is more to come. Yesterday Melissa posted a picture of the song pose. It said featuring Eminem. But when the navy caught on she took it down. She has another version of anti. I think there is something else coming.
It’s Rihanna. Her pregame football commercials suggest she will be doing something at the super bowl. Bet it’s the Pepsi commercial. Rihanna doing big things with major brands. Omg, I can’t wait.
Well they did have her in the commercial. But on the double sided coin it had the Grammys. Maybe she is doing both. If it’s the Super Bowl. I think her and bey will just be features to Coldplay with their songs respectively. all we can do I wait for real! Unless they reveal.
Yeeess Rih Should Have Performed The Half Time Show Before Kati, She Deserved It. If She Would Give Her Best Like She Did On Hackney 2012, She Could Slay Cause Homegirl Has The Ability To Move The Audience!
Watch her rocking rio or chile show. She did more than move the crowd. I think she should too.
It could very well be… Beyoncé.
Personally speaking, the only reason why I’ll be watching this year’s Superbowl is because of Beyoncé. Coldplay are just… especially post-2008.
There are so many other Rock bands who I think could have taken the slot… The Foo Fighters for one; epic.
Anyway, Rihanna, Pink or Usher are the ONLY Pop stars that I want to see headline next, or Beyoncé again.
Random: I’d love the Spice Girls to headline. LOL!
It makes since she’s been absent on IG for over 3 months so she must be making a big announcement
Same. I LIVED for Beyonce killing the power the last time she performed.
I’m hearing they will be ads for beyonces album and or tour !!! I hope this is true because this will literally snatch everybody bald lol
Could be. Beyonce does have a ten year deal with them.
Yea & she has like the biggest contract with them than any other artist so my money is on her
@Beysus… Thanks for keeping civil.
I agree. The amount of hits Rihanna has… The Superbowl NEEDS her.
This would be my setlist:
Uptempo:
S.O.S
Umbrella
Disturbia
Rude Boy
Only Girl
What’s My Name
S&M
We Found Love
Downtempo/Ballad:
Unfaithful
Take A Bow
Stay
Other choices:
Break It Off
Mandown
No
Love Allowed
We Ride
Live Your Life
Fresh Off The Runway
If It’s Loving That You Want
Pon De Replay
What do you guys think?
It has to be Beyonce. The Super Dome video shoot always hinted at the superbowl to me. I think im right!!! I’m excited!!!!!!!
Oh yea I forgot about that !!!! Yea it is her then !!
Come through Muva Bey!
http://giphy.com/gifs/beyonce-shade-gif-zbSwItnsBCAzm
lol 🙂
Queen Bey!!!
QUEEN YONCÉ IS COMING
could be bey, coldplay or bruno i think. Whose major that might be gearing up for an album?
She’s coming!!! She’s beyond say!!!
I think it’s muva …. That will be cute, Rihanna gave us a cute album not Beyoncé bout to come and slay!!!!!!
Now
They said Beyonce is up to announce some, so I bet it her with a new tour. She’s there for more than a lil background singing, she’s up to something.
I think it’s Ciara.. She tweeted about wanting to do a high energy dance routine in a Pepsi commercial and it was pretty random.. So who knows
You did see the “Top Recording Artist” right? Emphasis on the “top”…
Depends on who you ask..she has credentials.. A Grammy..and can really dance…which means entertain you..shrugs
Giggles.. No boo it’s not Ciara! I like her though.
Better be Bey, After that whole Katy mess… Chile!
Its not Rihanna. She’s not endorsed by Pepsi.
Its Beyonce….
Why would they say a surprise for someone they worked with before? Lol.
Probably Rihanna or someone else.
Id be perfectly fine to see Kelly Rowland in the commercial
It’s Giselle, has to be
I don’t care what any hater has to say. Ciara is LONG OVERDUE for her headlining gig at the Superbowl halftime show. Net year, Rih’s doing her headlining show, so Ciara BETTER get to do the show the year after.
It’s Ciara guys. She hinted at it not too long ago
They said Major recording artist therefore Ciara wouldn’t qualify!
Rihanna would be obvious but I have a feeling that it might be Bieber. Seeing as how aggressive his promo team has been since EMA 2015, making him win all those awards @_@
It’s either Bey or Ri… But if it is a surprise then they would of never released info that Beyoncé is joining ColdPlay in a performance. Unless they are using bey for ratings… But then again she has the weakest ratings of the last five artist. Idk it’s up in the air and exciting times tho.
Therefore, it has to be someone else. I’d see Rihanna as she just released and she was on the Super Bowl commercial. Rumor has it they are in talks to have her at the next Super Bowl. Maybe this is part of her deal to do it. She gets to promote anti and the. Perform for them in 2017.