Rihanna‘s voice leaves a lot to be desired, but her brand is booming.
The Bajan sensation crossed the decade mark in the music industry last year and while the absence of her new album ‘ANTI’ has many debating her charting future, her marketability is not is doubt.
Details below…
WWD cites data from The NPD Group in revealing that the 27-year-old has is today’s most marketable celebrity.
Per the stats, the fashion model surpassed other celebrities including Angelina Jolie, Tim McGraw and Stephen Curry to achieve the honor.
Indeed, she boasts index score of 367 – meaning that she has almost 3.7 times as many strong brand endorsement opportunities as the average big-name celebrity.
[Editor’s note: With 3.7 times less talent than most, we guess this balances everything up]
Speaking on the research, NPD Group vice president Barbara Zack said:
[Chief marketing officers and chief financial officers] have long asked for better data to help inform their expensive sponsorship decisions.
We can now prove what has been suspected when making expensive sponsorship decisions—that celebrities are media properties in their own right, with audiences that have nuanced brand preferences. In the same way that every sitcom is not equally valuable to a particular brand, neither is every celebrity equally valuable to a particular brand.”
****************
Salute.
aint trying to start anything but i remember some people telling me their faves brand was more marketable than rihanna’s…guess not. And they said she was done
I recall Sam stating many times that she would be forgotten if she didn’t keep churning out albums. How wrong was he?
She may not be the brightest talent but she does have star quality.
Where is AnTi ?
Bad moves have made her UNMARKETABLE in 2016.
1. Bad/Ugly tattoos
2. Poor chart singles
3. Poor DRUGGED out live performances
4. Horrible live vocals
5. Late to concerts and appearances
She is washedup.
She looks the same age as Beyonce – and beyonce is almost 10 years older
Did You Not Just Read This Article Or???
dont really see myself as a jeep kinda guy though, maybe if rihanna was endorsing it…
Yeah she’s marketable and a role model for her fatherless bottom twink stans
Your p****,stink
pretty sure it takes a male and female to make a baby. #bioteacherfailedyou
She’s also the most untalented celebrity. Celebrity…that’s what she is. certainly not a musician
about 4mil people disagreed with you in 2013.
Naw, they bought her album but didn’t cosign her musicianship. The world knows she’s not musical.
you a mind reader? No-way you knowing why anyone other than yourself thinks about rihanna, all you know is that almost 4mil people bought her last album…so they thought something good about her and abilities
Lady Blue millions bought Milli Vanillis album also. Your point? That just says she’s popular there’s no musicianship cosign in sight
you are missing the point though…4mil>>>>>>>>>>>>>>>your/my opinion. I for one bought her album and think she is an excellent musician.
You a bey fan so your nasty opinion dont count maggot
No that would be Britney then Rihanna ???
Can’t wait for the new album!
Yes Mrs Stephy everyone can’t wait no more that’s why ships are being jumped and many are in hiding
Kiiiiiii you better run from me dragging your ass like viv runs from you everytime you mention her on twitter. AND KIIIII at you talmbout how Matt sending you nudes because his bf ain’t do it right. You’re so messy outside of TGJ
All the hives going to swarm this article with hatred and jealousy when they should get mad that north west decline to show,up at blue ivy birthday party lol little north said hell no
HAHAA…I bet her face looked a little like this
http://www.eonline.com/eol_images/Entire_Site/201523/rs_600x600-150303083544-600-north-west-yezzus.ls.3315_copy.jpg
Most marketable po0rn star ain’t no one selling pusSsy like her
doesnt matter what she is selling, point is when its coming from her you are more likely to buy it.
Girl what
.
I know I did not buy her dirt sox and definitely not Puma
.
Also don’t remember buying any of her albums after Loud
point is she got you to buy it.
And as you can see it doesn’t matter if you don’t purchase millions of others are!! Boop!
Seethe
It’s a Shame she can’t market her Albums and lately her Singles too
…ok at this coming from a Tori Kelly stan
Not when Bori can’t even chart in the top 50 of the hot 100 ??
P.s. Hasley is slaying me sis @Rosie
The irony when you stan Tori Kelly and Iggy Azalea
ok but what about tori kelly?
Can she sing live yet?
she got on average 1.7mil american’s to buy everyone of her albums and 4mil people ww. Not to mention the 100mil singles she sold just in the usa. Pretty sure she aint hurting for money
GIRL BYE
.
If so she shouldn’t be the most marketable cause Bey out markets her album wise
.
Katy out markets her Singles wise
.
Tay out markets her tour wise
.
Unless you wanna discuss something not music related then maybe she can be more marketable there
Whyy you alwaayss lyyyiinn… “Katy out markets her music wise” #BishWhere baby girl has T H I R T E E N number one singles the same number tied with Michael Jackson. Let me know when Katy and Taylor start making music for their own age group (30+) NOT middle schoolers’ recess bobs #FvckOuttaHere
You have probably never listened to Katy’s or Taylor’s music if you think it’s for teenagers
.
And you wouldn’t have said this if Taylor was still on country music
.
I truly understand and aware of what people like you (black ) think of Pop music BUT WHATEVER
rihanna 2nd best selling female artist ever!!!! That alone says everything you need to know about her selling power, the rest is your opinion, my opinion and my farts.
The topic is not music related lol.
I’m happy that a black woman is the most marketable celebrity not no Jennerifer Lawrence, T Swift, or any other basic #WhiteBish “Sooo much powerrr in myyy naammee…” #ThatRihannaReign
guess it proves you dont have to fake being sugar sweet and everything nice, to be marketable
Exactly! Every celebrity tries so hard to create this falsified image of themselves. Part of Rihanna’s appeal is being authentic and real. Other celebrities who are looking for any amount of similar success should take note.
Mess at the “editor’s note” like y’all are obviously trying to get to 200+ comments with this.
At least it isn’t some “quirky!!!” blonde like Jennifer Lawrence.
See me in my reply box, with your scary ass
so usued to sam’s b******* insecure hatred, that i automatically just skip over it all, had to go back to read what you were talking about.
Don’t you think it’s a little bit too early to show yourself after that EPIC scalping you received yesterday?
.
And where the hell is your weave?
Who cares I’m just ready for ANTI !!! Her song “Work” with Drake already sounds like it’s coming for “What’s My Name” wig !!! I can’t wait I believe ANTI will be worth the wait
Girl, I see you’re still here after you got mercilessly DRAGGED-T by Cheryl and myself. What a kiiiii 🙂
@Roseanne Barr
Rima
Cheryl Cole stan
Cake like Gaga
.
Quick Rosie is awake
LMFAOOO! We’re here boo XD
@Blue, you BETTER PREACH IN HERE! The HIVE STAYS trying it with the NAVY like our impact isn’t the reason it’s fave wanted to TRY and fail miserably and pulling a stunt with “self-titled” and selling her body, kiiiii.
I see Rima has turned on Google Alerts for me. Obviously the only time it gets let out of its cage.
Come at me dirty f*****. I’m not scared. It’s the only thing you have to look forward to these days since your diseased ass will probably die from A*** in a few months.
That’s dark hoë
That rihanna reign just won’t let up.
Basicyonce who?
YASSSSS YOU BETTER OPEN THAT RIGHT EYE SIS! Kiiiiii Annalise could NEVAH
That shade was unnecessary
Don’t you think it’s a little bit too early to show yourself after that EPIC scalping you received yesterday?”
What scalping? Honey these same four ugly ass trolls don’t bother me at all, I’m just at home sipping this Teavana hot brew and laughing while these f*** fume from their wide open asses using up their 2GB MetroPCS data every time they hear the name Rosie.
Cocaine snorting is marketable? Mk
Singing flat notes and throwing your head back, like you were slain in the spirit is marketable? Oh.
Getting vomitted on and making music videos with a child molesterrrr is markable? I think not Gaga is the ultimate trash.
“Cocaine snorting is marketable?”
thats what the research shows.
Singing flat notes and
throwing your head back, like
“you were slain in the spirit is
marketable?” not as much as rihanna is according to the research.
“Getting vomitted on and
making music videos with a
child molesterrrr is
markable?” read the research finding. Only one name mentioned.
Every great rockstar, artist, and surgeon uses it. Get over it! Maybe if you tried some you wouldn’t have a size 12 foot jammed up your ass
YASSSS “SPEAK” GATHER HA!
Death so your proud of your fav snorting cocaine sis? Lmao No wonder the monsters and navy get along so well. Both your favs are crack heads ????????
At least it wasn’t no serious drug like this drunk in meth broad.
https://www.youtube.com/watch?v=HeOL00TFVZ8
@SPEAK, YOU BETTER PROVIDE RECEIPTS OF BEYONCE BEING COKED OUT! LAGNLAGNLGA
What about having a bàstard child?
*Editor’s Note* GTFO Sam. That’s still you adding your unneeded opinion. And you can’t put “Editor’s Note” when the intro to the fûcking article was already biased. It’s redundant. If you don’t like Rihanna, save her topic’s for someone else, who is capable of delivering an unbiased opinion, because clearly she is preventing you from doing your job. Reading your post out of the other’s is dreadful.
Preach
@Stephy, KIIIIII at you talmbout how you have a life when you’re over here on YouTube going back and forth with Chimier C, who DRAGGEDT you through the pits of hell. NOT you putting on this nice “I’m a lamb 🙂 ” image for TGJ and saying all sorts of obscene things about Whitney Stans (whom you CLAIM to STAN for), SMH!
—
RECEIPTS > https://www.youtube.com/watch?v=eo6Tf4x2BKs click the thread “Do y’all not get bored of this s***?”-Chimier C…NOT Stephy aka Stephon or whatever gender he wants to be today (I know @whatnow is your muse but anyways) having the SAME avi as IT did 3 months ago. You’re tired sis.
kiiiiiii
Why is Rosies s**** in my reply section? No one uses you Rimming.
And none of the 2952550580980 stan bases you’ve jumped s*** from use you either, except for people who stan for TV shows and UK based fave’s that can’t chart or get a release date in the US.
LMFAO @rosebud, YASSSS YOU BETTER DRINK THAT TEAVANA and put LOTS of sucrolose in it too sis (it contains chlorine), then maybe you can be as white and pure on the inside, as the lack of melanin you have on the outside 🙂
Maybe that can help you conceal those lesions in your mouth, too 🙂
I’ll conceal my lesions, once your fave conceals that hole in her nose. Whichever comes first sis 😉
Rihanna has global appeal. Beautiful queen
you’re very scarce on tgj these days
.
What’s keeping you busy in Cape Town?
@Stephy is…the same person who exposed him for Sending him nudes on Twitter kiii
The BAE
I feel for you Rosie you have to deal with a crazy BUM b****** like Rim me every time you come on TGJ smh its tired.
@M3thheadMolly, but everyone thinks your trash. Remember that clinic you stopped at when you were 16? The same one that threw your future, DNA & RNA in the trashcan? don’t do too much or I can just have your cousins drag you on twitter again 🙂
Get the bitccch bruh
HEAUX YOU CAN TAKE THE CAPLOCKS OUT OF YOUR VOICE WHEN YOU ADDRESS ME! SEE ME IF YOU REALLY BOUT IT
We really are going to take the word of a research marketing group that ranks 9th? Really? Do you guys even know how many times they’ve got their info wrong?
Out of all of the consumers in the world they based theirs off of 12 Million and only get partial information from 165K retail stores, after the other 8 more reputable companies do. Show me what 1-5 says and then I might believe it, until then more propaganda for an album that should be been released by now. Which no hate from me, I could use some new Ri music.
The two bums getting dragged by my legendary assistant. Good job
“Cocaine snorting is marketable?”
thats what the research shows.
Singing flat notes and
throwing your head back, like
“you were slain in the spirit is
marketable?” not as much as rihanna is according to the research.
“Getting vomitted on and
making music videos with a
child molesterrrr is
markable?” read the research finding. Only one name mentioned.
@BLUE. YOU. BETTER. SNATCH THE GIRLS BALD
she’s beautiful and under 30
.
nice thing is not a white person
“I truly understand and aware of what people like you (black ) think of Pop music BUT WHATEVER”
ATTENTION: Tori Iggy Azelea Inbred Broad… That was a nice try to be offensive, but know you ain’t really about it so don’t try. Oh and by the way “black” people ARE fvcking POP MUSIC BISH…
I LIIIIIIIIVEEEEE
uggh you again
.
Next time @me on my reply section
.
Hopefully there won’t be one
.
Bye Biatch
Why would I do that? You came right to me like a crackhead street walker to her pimp. Now where’s my money h*e? You can’t refute not a damn thing I said. You just be running your gums the same way you run that late night stroll.
@ISPEAKTRUTHNOFALLACY IS GATHERING THE GIRLS LIKE PORSCHIA DEROSSI, ELLEN DEGENERES, & ROSIE O’DONNELL AT A FISH FRY
By WHO? LOL! If that were true, her record label would not be scratching their heads on her next album. #LateTI
Molluscs cousins don’t use her
.
The irony keeps on doubling up every time it says no uses you
.
And not ROTie paying it dust
Rosie is fake she only uses people when it benefits her d*** ass. Molly is just a dumb ADD having ho desperate for approval.
Truth you wrote
@Blue, bayyyybeeeeee you are carrryinnnnggg today and the girls can’t take.
@Rima ILY bb
Beautiful? Something you aren’t m*****?
Ily2 dispose of the trash sis
@Luna del Belvedeere, tread VERY lightly before I pull your card sis. I’m the Ace in this hand of the game you’re TRYING to play. If you DON’T want your social media links exposed, and for people to see what you REALLY look like behind that TRAGIC avi of yours, I suggest you not do too much. 😀
hahahaja the draggings in this post
.
but I feel a spirit of a certain unused demented ex-commentor —–”> RihSlavey
The d*** and t***** left already? Roseanne? Thotlly? where yall ass eating hos at?
You know them h03s scary, they aren’t used to staying in one place for longer than a few hours, much like their fathers after their birth in the dumpster.
@RimasLegendaryAssistant
You inspire me to drag better, every day.
This diseased m***** posting under two names (with the same exact style of typing) and still doesn’t know how to upload a gravatar, get a life
Didn’t I already give you a warning, and you’re STILL acting up? I’ll give you to the count of 3
“Rosie is fake she only uses people when it benefits her”
This thing getting hurt over a website, kii
But did I lie?
RIHNAVY TAKE YA MEDICATION YOU METHUSELAH EXPIRED DRAGON PÜSSY BÏTCH FROM THE ABBYS!!!!!!!!!!!!!!
Who? Not you exposing yourself. I always knew you were crazy but damn 🙁
b***** I didn’t say names and you demented ärse decided to pop up here
.
do you wanto tell the Legendary one something ?
Just to get one thing straight with y’all basics
.
I use ROSIE ♥
.
she’s the Legendary dragger , up there woth Slay_Hive and The ElusiveLamb
Botswana still have that killer mosquito problem that has you hiding in the community hut?
has your master Annalise given you your freedom yet?
Rosie is the boss bitcch of this site. Kudos babe stay unbothered
And your the head ass kisser.
Career Ender says:
Vote
hahahaja the draggings in this post
.
but I feel a spirit of a certain unused demented ex-commentor —–”> RihSlavey
Reply
Read more: http://thatgrapejuice.net/2016/01/rihanna-named-most-brandable-celebrity/#ixzz3x9n7swYs
Follow us: @ThatGrapeJuice on Twitter | ThatGrapeJuiceOfficial on Facebook
_____
Hmmmm…I always knew you were RihNavy, y’all do type the same. Mess at you not keeping track of your mess.
lmfao this is believable and that @ hailbeysus chick too is giving me Rihnavy teas too BUT WHATEVER
January 13, 2016 at 2:53 pm
Rima’s Assistant says:
Vote
And none of the 2952550580980 stan bases you’ve jumped s*** from use you either,
‘
DEATH!!!! Molly stays catching Ls lmao…poor thing
Yet you stay mentioning me didnt Blue clock you on always worrying about others more than yourself?
Molly, it is always funny seeing you get dragged to the pits of hell on A DAILY BASIS.
it wasnt a drag, it was advice to someone i feel a kinship towards. And my advice goes to all, someone this post is half about rihanna and half about rosie… I know why we are talking about rihanna, but what the F does Rosie to do?
@Blue I truly agree with that statement. I don’t even come for LB yet he’s always mentioning me.. Like girl
This post is a mess 2013 tease
Moderator: Taylor Tori Azalea! Please refrain from using more than
one username in the same thread. Thanks!
kiiiiii @thus troll
ironic that we didnt even need this research to come to same conclusion. TGJ is a case study in itself, every rihanna post is more like to generate more clicks and comments than any other celebrities, unless we start talking about rihanna in their posts.
lemming bye
.
now püssy pop to school and try to obtain a diploma beside the kindergarten one you posses
.
you spew so much false xit it aint difficult to detect that the highest qualification you possess is a kindergarten diploma
.
bye basic
.
Beyoncé’s posts gets more comments!
You are soo right, bey’s d*** is bigger, you win!
I am RihSlavey?
.
wow what an insult to my glory
.
I mean I am legendary and iconic and I am not phased to adress a bxtch with this account
.
why would I tarnish my glory by commenting under a lessor bxtch’s account?
.
HILLARIOUS!!!!
Anyway this research all but confirms what we already know.
‘
But calm down Samantha, there will be more for you to seethe about.
Lmao seeing rosie get dragged to the pits like this really reminds me of the old days.
I don’t see the drag tho.
you sent Stephy nudes on twitter?
.
what a w****!
Rih is a boss, we knew this
you and who?
.
and don’t tell me about yo unknown irrelevant sissies
Oop another troll got exposed kiii
I absolutely agree. Multi-billion dollar companies are lining to have Rihanna as their face. Rihanna’s en-dorse-ments in 2015 alone:
• Stance
• *Dreamworks (Home)
• Christian Dior (€24.62 billion in revenue)
• PUMA (€2.972 billion in revenue)
• Samsung (US$ 305 billion in revenue)
Yes, I did that. The word
E N D O R S E M E N T always gets my comments held in moderation.
and we should care about your Masters Research Project because?
.
such a shxtty useless African geckos
Who tf are you and why are you leaving 987645566678765 comments?
Seriously, who is you? Who uses you? Who has claimed you? All these 8655567765676677 comments… Is it a cry for help?
Tori Taylor I know im yo idol, im yo idol …im yo mathafaken idol
.
but don’t troll as me , I am the only and there is mo other one!
Hahahaha 😛
meh! a bxtch started eating mac amd cheese and now it thinks it is above me?
.
the fug is wrong with these stupid africans
.
I am still yo idol to you too
2015 was a great year for Rihanna, even without an album out, and these lame høes were shook! LOL. Rihanna in 2015:
• Won her 8th Grammy.
• Became the Creative Director and Brand Ambassador for Puma.
• BBHMM was one of the most viewed televized performance of 2015.
• Garnered her 26th Top 10 hit on the Billboard Hot 100 (FFS).
• Went #1 on the Official Video Chart in the UK, with ‘Home’ selling over 100K copies!
• Got a $25 million deal with Tech Giant Samsung – the 9th biggest company in the world.
• Became the most streamed female artist on Spotify with 2 Billion streams and remains the most streamed female artist in the world.
• Became the first solo artist to achieve 18 million subscribers on Vevo and remains one of the most viewed.
• Became the first ever Black spokesperson / brand ambassador for Dior.
• Covered Vogue’s special Met Gala issue for a 2nd consecutive year in a row.
• Became the fastest selling female solo act to sell out Rock in Rio (85K in 57 minutes).
• Featured on the first ever digital magazine (AnOther Magazine).
Became the first Black lead in a 3D animated film (Home).
• Became the first artist ever to amass over 100 million RIAA certifications.
• Helped profits rise for companies; Dior by 34% ($118.4M), Puma in Q2 by 7.6% ($852.0M), and Dreamworks by 40% ($54.5M).
• Was named the best-selling Digital artist of all time by RIAA and Billboard.
http://cdn1.ecelebs.com/0000/1386/rihanna-queen-of-halloween-2.jpg
Yet her NET worth is still lower than Justin Bieber.
Yawwn
But I thought White people loved Beyonce? Not when you show the numbers. lol
Really? Because numbers show Beyonces brand>>>>Rihannas
All this propaganda is mighty boring. Just release the flop album already bih.
SLAY RIHANNA!!!!!!!
Stay Strong Island Queen.