Comprised of two of Urban music’s brighest gems, rapper Big Sean and songstress Jhene Aiko, hip hop group Twenty88 dropped a bombshell on April Fools day when they released their debut project (with very little warning).
Sending fans into swift frenzy, news of the project was greeted with high anticipation. However, some of that excitement may have cooled once word got out it was only available via Tidal for the first three days of its availability. Leading into a first week sales projection of 35,000-40,000 units moved, fans of the duo were sure those numbers would rise once it was granted “wide-release status” on April 4th.
Fortunately, rise they did. Unfortunately, not by much:
First week sales: 49,000 units
(Pure album sales = 40,000 units)
Chart position: #5
TIDAL exclusive: @BigSean & @JheneAiko released their extended @TWENTY88 video “OUT OF LOVE” https://t.co/ewHaCbvzKO pic.twitter.com/VpgA1lmPN9
— TIDAL (@TIDALHiFi) April 9, 2016
While the numbers are commendable for an Urban effort, their joint numbers fall short of each of their most recent solo efforts. Do you feel the three day Tidal-only stream had a major impact on the numbers? Or, did the lack of traditional promo derail the project’s early success?
![Prediction [Billboard 200]: GloRilla's 'Glorious' Album to Mark Her Highest First-Week Sales Yet & First Top 10 Hit](https://thatgrapejuice.net/wp-content/uploads/2024/09/glorilla-glorious-album-tgj-1-464x260.jpeg "Prediction [Billboard 200]: GloRilla's 'Glorious' Album to Mark Her Highest First-Week Sales Yet & First Top 10 Hit.")
I think that this a great number considering the limited promotion and general interest in the two of them combined.
Congratz!
The album is really good. Deja Vu is on repeat.
Big Sean is zaddy *bends over*
both
Do you ever log off?
Amazing
Well done! Better than Ms. Kanye!