Beyonce’s ‘Ivy Park’ Stimulates Sales For European Fashion Retailers

Published: Sunday 15th May 2016 by David
beyonce-that-grape-juice-2016-000000

Beyonce‘s politically-charged ‘Lemonade‘ era continues to ride on a brilliant commercial wave.

Find out how her ‘IVY Park’ sportswear has worked wonders for European fashion retailers below…

Zalando, Europe’s biggest dedicated online fashion retailer, has credited the line for stimulating sales during the Easter period, revealing that it may have struggled to soar had it not been for ‘Park’s pulling power.

‘Business Off Fashion’ reports:

Zalando management board member Rubin Ritter said Easter was usually slower as people were on holiday, but sales had picked up again since then, helped by heavy marketing for the launch of a new sports label, Ivy Park, co-founded by pop star Beyonce.

“We are positive for the season but you have to take the weeks and seasonality as it comes,” he told Reuters.

Power!

 

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  1. King B May 15, 2016

    What a great year for Bey! Album is selling, single is selling (locally and internationally),sold out concert tickets,impressive streaming stats,got an acclaimed album, breaking single and album records. Ivy Park is selling well, Red Lobsters, Tidal etc.She does not slay ONE department, she SLAYS ALL of them.

    • rosy3 May 15, 2016

      Sam please report that ivy park is been made in sweat shops across the pond people are making a dollar in sweat shops Sam stop reporting lies report the truth

      • MISSTHING May 15, 2016

        I was about to say the same damn thing

  2. Street Symphony May 15, 2016

    Bey bey bey….is this really newsworthy? So she’s sitting on top of the world…what else is new? Next!

    • rosy3 May 15, 2016

      People making 6 bucks a day sewing ivy park sad if you ask me this blog full of lies and popogander all ain’t that glitter is gold now this is news worthy everything they report on this woman is winning

  3. Career Ender May 15, 2016

    SLAYONCE!

  4. nico May 15, 2016

    Beyonce runs the world

    • Beyoncé is a s*** May 15, 2016

      The only things she’s running are the STDs she caught from her cheating husband gal…

  5. Royalkev May 15, 2016

    Lawd, what is Bey’s receipts going to look like on Forbes! So many coins are being made!!!

    • rosy3 May 15, 2016

      And yall will not see a penny use in the black community stop counting people coins

      • Royalkev May 15, 2016

        ^ … and stop being mad about people making them coins love!

  6. Beyoncé is a s*** May 15, 2016

    Many people with bad taste in fashion like their fave I guess

  7. Cinnamon Girl May 15, 2016

    Oh gosh. TGJ, you guys really exaggerate when it comes to Beyawnce. Ivy Park still hasn’t sold out. They just said sales picked up slightly. No big deal

    • LDN Chick May 15, 2016

      Honey it’s an ongoing fashion LINE which means they re – stock. Clearly you don’t know much.

      • Cinnamon Girl May 15, 2016

        Honey, they don’t have to restock because it’s not sold out. Even in stores that sh## is not selling out. Stop being so gullible

      • LDN Chick May 15, 2016

        But I bet you haven’t even been to topshop in your life. I’m from London, and it SOLD OUT. Deal with it and stop hating.

      • Ayyseify May 15, 2016

        S*** ain’t sold out tho we seen them pictures of the lines on release lol

  8. LDN Chick May 15, 2016

    Awww haters want her to flop so badly, there’s not anything left to cling on.
    Funny the ones threatened are the ones who’s faves haven’t even come close.

  9. Blue May 15, 2016

    Like thats it?, where are the stats? This isnt anything…

    • Cinnamon Girl May 15, 2016

      Exactly! They just wrote a bunch of nothing. Notice how they said the sales picked up slightly. It’s not like the sh## sold out

  10. Beyoncé is a s*** May 15, 2016

    Her clothing line looks like something homeless people over here would wear negl

  11. Beyoncé is a s*** May 15, 2016

    I wonder if thatshitjuice is also going to report the news that stealyonce has her own offshore in Panama…stealing money from honest tax payers.

    What an ugly s***. She’s a disgrace to humanity.

  12. MsYonce May 15, 2016

    Slayyyy Bey slayyyy

  13. WINTZ May 15, 2016

    The struggle to make Beyonce a fashion icon is real around these parts…. Kiiiii

    • Ayyseify May 15, 2016

      I wholeheartedly agree

  14. Keri Qween May 15, 2016

    The reach with this article?

  15. Everyone’s A Critic May 15, 2016

    I love Bey. Been riding with her since ’97 but even I know them clothes look cheap and busted as hell!

    • #JACKIE May 15, 2016

      I mean it’s Beyonce. She’s never been a fashion killa.

      • Everyone’s A Critic May 15, 2016

        No she hasn’t. But real star power is when you get away with it anyway..

      • toeknee May 15, 2016

        And you think that buff muscle Dude you Stan for is?

      • #JACKIE May 15, 2016

        Indeed, she is. IMG says hello. #SupermodelTeas. Popeyesyonce WISHES she could rock a piece like Ci. B**** don’t try it.

  16. fatusankoh May 15, 2016

    Yo u go queen bey haters have nothing on.you good noon tHe tour more power more success in all you do

  17. Lea May 15, 2016

    Guh bye!?

  18. Barb-wire May 15, 2016

    Forbes Highest earning of 2016
    1. Beyonce
    .
    .
    .
    .
    .
    .
    .
    .
    .18. Rihanna
    .
    .
    .
    .
    .
    .
    .
    .
    .
    .
    .
    .
    .
    .
    .
    .
    .
    158. Ciara

    • #JACKIE May 15, 2016

      And where’s Shitcki, RihNavy?

      • Cinnamon Girl May 15, 2016

        Barbwire isn’t even on there! She acts like she’s making more than Ciara. Poor thing

      • Ayyseify May 15, 2016

        Nicki didn’t make it she’s hasn’t been on since dickprint was released

    • King B May 15, 2016

      LOL Barbwire!
      1.Beyoncé

      10053. Ciara

      567897.Keri Hilson

      • Cinnamon Girl May 15, 2016

        I hope Beyawnce’s sharing her wealth with you broke hoodboogers

      • Keri Qween May 15, 2016

        Jays s**** should be #1 after he works her like a mule every year

      • toeknee May 15, 2016

        Ms Keri won’t even make the list just as she had never done before since the start of that imaginary career.
        As for cimans, welp no explanations needed.

    • Keri Qween May 15, 2016

      Plastic garbaj has to pay Safaree for writing her songs what number will she be ?

  19. toeknee May 15, 2016

    The sad thing is that them haters gonna commit s****** even before the end of the era. Bishes bey left your. Struggling favs downed long ago.
    The success story continues

  20. toeknee May 15, 2016

    The sad thing is that them haters gonna commit s****** even before the end of the era. Bishes, za queen left your Struggling favs drowned a long ago.
    The success story continues…………..

  21. Briano May 15, 2016

    She’s a flop with a good PR machine

  22. #JACKIE May 15, 2016

    I didn’t even shade Bey this time kii. She has never slayed a look. Fashion isn’t her forte and there’s nothing wrong with that. Stick to the stage sis.

    • Jackson 5 Nostrils (Tyler) May 15, 2016

      Ciara looks like a Ru Paul drag race contestant tho….

      • Ju done eben knew May 15, 2016

        Meanwhile beyonce looks like ruPaul… Neither fan base should talk..

      • Jackson 5 Nostrils (Tyler) May 15, 2016

        Lies! All lies! Ciara looks like a man in the jawline and is built like one too

      • #JACKIE May 15, 2016

        Hmmmm so a “man” was actually able to birth her own child. ?
        #NoSurrogateZone

      • Ayyseifywe May 15, 2016

        WELL Ciara’s mother IS WANDA SIKES keep that in mind

      • Q&aJackson 5 Nostrils (Tyler) May 15, 2016

        @Jackie
        Were u in the delivery room with that man ? OR NAH!

      • #JACKIE May 15, 2016

        Who was in the room with Esmerelda when she delivered Blue Ivy?

      • Ayyseify May 15, 2016

        B**** said Esmerelda, I can’t lol!

      • Jackson 5 Nostrils (Tyler) May 15, 2016

        @Jackie
        Definitely not yo crazy ass

  23. Navy Chick May 15, 2016

    No ones rocking that basic s***.

    • Ju done eben knew May 15, 2016

      bhaha exactly

  24. Ju done eben knew May 15, 2016

    enough. Since when has ivy park been “sold out”?? The reach ridiculous.

    • Jackson 5 Nostrils (Tyler) May 15, 2016

      Prove us wrong

  25. ELUSIVE BUTTERFLY May 15, 2016

    b**** really slay

  26. Jon Jon May 15, 2016

    Can the team rename this site to Beyoncejuice.net because all y’all do is post about her anyway and maybe including her name would cut down on some of all the viruses and pop ups.

    • Q&aJackson 5 Nostrils (Tyler) May 15, 2016

      You don’t like it? Then leave

    • cicidabos$ May 15, 2016

      lol

  27. cicidabos$ May 15, 2016

    HA. All just some written b*******! Call me when beyawn reaches the level of INFLUENCE/IMPACT as ciara..

  28. LB May 15, 2016

    I am not seeing any numbers, that can only mean the line is a FLOP and this is paid for marketing by Yonce’s team once again.

    • Rihboyse May 15, 2016

      Evidently

  29. Krista May 15, 2016

    Lemonade outselling Antis first week sales in its third week. And still sitting pretty at the top of the itunes charts.

  30. Rihboyse May 15, 2016

    How about where she is from ???! Because it’s a dud at my nordstroms s location. It be vacant set up right next to the polo layout ???? if this had been a Rihanna post; we would have gotten mild blah blah. This is nothing to celebrate give me figures! ??

  31. King B May 15, 2016

    Make a post on many Hollywood celebrities attending Formation World Tour last night! Kerry Washington, Ashton Kutcher, The Kardashians, Jenna Tatum and even P!nk!

    • Cinnamon Girl May 15, 2016

      The Kardashians are celebrities?! Lol!

      • BEYICON May 15, 2016

        Heara damn well isn’t!!! ?

      • Jackson 5 Nostrils (Tyler) May 15, 2016

        Is Ciara a celebrity ?

  32. Britney Stan May 16, 2016

    The REACH! LMFAOOOO

  33. zeroing ink reddish ivy bloper tran anti girl lemond time May 16, 2016

    They are high price to buy even tho people do buy them outfit workout clothes

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