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Impact! Beyonce’s ‘Lemonade’ Gifts TIDAL 1.2 Million New Users

Published: Friday 13th May 2016 by Sam
Beyonce-that-grape-juice-2016-19101010010110-lemonade

Competition within the streaming arena is heating up thanks to a series of major album exclusives.

For Jay Z’s TIDAL, it was the release of his wife Beyonce‘s ‘Lemonade’ LP that really positioned the platform as a plausible player.

The controversial project landed on the service first in the form of a stream and was released to retail 24 hours later. As at writing, it remains a TIDAL-only property on the streaming front.

Today, data released by the service, unveiled just how profitable said moves have been.

Full story below…

TIDAL revealed the following:

  • 1.2 Million users have joined since the debut of ‘Lemonade’
  • The album has been streamed 306 Million times worldwide
  • 229 Million of said streams came from the USA
  • The LP’s accompanying movie has been watched 11 Million times

The numbers are phenomenal on all fronts. Especially when considering that ‘Lemonade’ is generating figures that double, triple, and even quadruple the the averages of major releases on much larger services such as Spotify and Apple Music.

Having touted a user-base of 3 Million back in March and adding 1.2 Million into the mix now, TIDAL is showing that with the right power plays it can make sizeable and rapid gains.

The task now will be for the service to consistently engage rather than continue the “big release…then silence” strategy that has defined it since its messy launch.

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  1. HailBeysus May 13, 2016

    SCREAMING!!!! THAT YONCE.IMPACT!!! DAMN ALMOST HALF A BILLIOM STREAMS ALREADY KII!!!!

    • whenindoubtthetruthwillout May 13, 2016

      Oh please!!!

      First of all,Drake totally outsold her!!

      And secondly,we all know that the majority of those new Tidal “subscribers” are only there for the free 3 month trial!!!!!

      Delusional!!!!!!!

      • HailBeysus May 13, 2016

        Lmfao oh please! Of course he outsold her first week. But it looks to be the Usual route for Bey she’ll outsell Drake in the long run. His sakes are taking a HUGE dip already.
        .
        Also gurrrl everyone knows that when you sign up fir Tidal Apple or Spotify you’re given a 30 day trial. Also that whole 90 day trail was an exclusive for Rihanna because Samsung paid for those 90 day trail. Anyone that goes to Tidal can clearly see it says 30 day Trial.

      • Sweaterz May 14, 2016

        After 2 weeks,
        no more songs on iTunes Top 10.
        LOL
        Such a weak album.

      • Anti-garbage singing voices May 14, 2016

        Beyonce is back to #1 and Drake is #3 on US ITune.

    • Adelephant (previously HYDROQINONE) May 14, 2016

      LEMONADE is almost a month old, no promo, no interviews and streaming only on a platform with limited subscribers, Yet it’s back at number one despite all the new releases from Popular artist, it has physical copies out now yet digital copies are out, it’s also battling with radioheads new album for number one on the UK charts (Lemonade is doing incredibly well in UK and even I’m kinda surprised) no international single yet, yet Hold up is holding up as a self proclaimed international single charting higher with no videos radioplays or promo(interviews) u gotta admit it Bey has a strong impact 20 yrs into her career, Lemonade will definitely be number one again on BB charts in its 4th week, but as to the charts for this 3rd weeks is unpredictable it’s between drakes second week sales and radioheads first week sales so well see, lol Views has stumbled to number 4 in Us and 6 in UK.. amma keep running cos a winner don’t quit on themselves

  2. *Golden May 13, 2016

    Queen!

  3. 👠👡👢💄💅👑💍Chile, take this “Itty Bitty Piggy” to the market and make sure you hold her hand while crossing the street!🐝🍋🍹🎈🏮🌺🌸 May 13, 2016

    “Who the f*** do you think I am? You ain’t married to no average b****, boy! You better watch my fat ass twist, boy,…as I bounce to the next ****, boy! Keep your money; I got my own!”

    🍋🍋🍋🍋🍋🍋🍋🍋🍋🍋🍋🍋🍋🍋

  4. Anne May 13, 2016

    That includes me. I also got presale tickets for her concert in New Orleans from Tidal. Going to my first concert since I saw Prince in Lafayette a long time ago! Can’t wait!

  5. Keri Qween May 13, 2016

    Kiii now the hive+ celebrates streams i thought they were against it

    If only that helped the lemonade singles that fell down the Hot 100 in one week

    • Truth(honey Adel is a has been like nicki) May 13, 2016

      Does keei still make music?? 😐

      • Truth(honey Adel is a has been like nicki) May 13, 2016

        Keri

  6. Pat May 13, 2016

    Chiiile we all kno tidal b lyin

    • Anti-garbage singing voices May 14, 2016

      U Hater. Haters can never handle the truth about Beyonce. And btw Hater, Beyonce is back to nr1 and Drake is nr3.

  7. Monica stan May 13, 2016

    Big head Riri could neva

    • rosy3 May 13, 2016

      B**** your tired ass coming for rih gtfoh with your thirsty broke ass self you still press about anti when rih out here breaking records B**** do not make me drag your ass for filth congratulate your fav and leave rih the f*** alone

    • rosy3 May 13, 2016

      You stan for a woman whose man down in another womans DM leave rih out your mouth its Beyonce post what are you talking about rih could neva do you mean Monica broke ass could neva be on bey level let me put my glasses on and really read what you saying we all know Monica came out the same time or before beyonce but you tried b**** slither somewhere in a hole leave rih today

      • HailBeysus May 13, 2016

        Damn bitxh stfu! You come into a Beyoncé post every single fuxking time foaming out the mouth SCREAMING like a no teeth s.e.x deprived banshee! Like you never even comment to what the post pertains to. Instead your illiterate ass just goes on with these NOVELS of extreme error and headaches! Bitxh practice what you preach and begone!

      • rosy3 May 13, 2016

        Hailbeysus batty buoy b*** sniffer you the biggest rih hater always up in her articles go suck s*** dirty mongrel homeless b**** stfu no one talking to your section A ass

      • HailBeysus May 13, 2016

        Fuxk Rihanna and her fans! I try giving credit in her post but the Slavi wanna try it all the time so im forces togive lashings to the peasants!! You stay frothing out the mouth smashing that keyboard and seething over Bey. You talk all this shít yet always contradict yourself! Also for the LOVE OF GOD TRY USING A LITTLE PUNCTUATION BITXH! I know the slums have you writing with your own feces but gurrrl prevail PREVAIL FROM IT ALL!!!

    • Truth May 13, 2016

      Girl you’re no Monica stan, stop trolling. Lake Erie/Brandy stan/Shakira stan is that you. You Brandy fans stay trying to get Monica dragged. Not cute, and beyond pathetic.

  8. nico May 13, 2016

    Congratulations beyonce formation

  9. DIABETIC STROKE May 13, 2016

    But doesnt a rather large portion of tidal subcribers come from the free trials? Either way still imptessive also impressive yonce sold 1 mill ww in 2 tracking weeks (700+k + 300+k) worldwide. I thot yonce was LOCAL??? Lemonade also sold very close to drakes 1st wk in the UK on its first wk (both selling more than rih in a single wk…) actually bey sold more than drake in the UK if u count full 7 day wk on itunes. Makes me wonder what would happen if bey & drake both released on same day friday. Self titled sold what drake sold in the us & more ww in its first wk. Only Drakes ww figures register at 1 million pure sales(1st wk). My guess is Drake would probably sell slightly more landing at #1 but with a huge drop Bey rebounds at #1 with higher 2nd wk sales.

    • Memo May 13, 2016

      Tired of your lame ass essays.

  10. Cinnamon Girl May 13, 2016

    Damn I miss Prince

  11. Metzo May 13, 2016

    225M on just Tidal. Imagine if it was on spotify and Youtube!

  12. Yonce on your mouth May 13, 2016

    As expected! That’s why she is tagged QUEENN unlike those two that released albums with no impact. Bow down B******

  13. Weezy Tha Goat/Zayn Is 👑 May 13, 2016

    Queen S***👑

  14. Metzo May 13, 2016

    In other news. FWT is averaging $5.2 Million per show besting OTR tour’s 5M per show and becoming the highest grossing show average per date for a female ever and second only to U2’s $6.7M. Music’s reigning 👑 🙌🙌🙌.
    #OnlyWaytoGoIsUp

    • HailBeysus May 13, 2016

      Sis I heard she’s getting ready to announce Australian and New Zealand dares for The Formation World Tour!!! This bish coming for that $300+ million tour!!! 🙌🙌🙌🙌

  15. DIABETIC STROKE May 13, 2016

    Is 225 million a good assumption of 2+ million ppl streaming considering album only has 11 tracks. Btw is Views exclusively on applemusic or was it also released to tidal? If not then he costing tidal money! Lol beys forbes figures will be HUGE with album and tour making BANK. Poor frih only winning in the 0.99$ department and still work hasnt even sold 2 million in the Us even tho it was #1 for 9 wks

  16. DIABETIC STROKE May 13, 2016

    KIIII THA CARTERS avging $5 mill per show while Rihsceduled can Barely do 900k…$$$

  17. WINTZ May 13, 2016

    Looooool the youthful streaming queen/icon remains unbothered while the dinosaurs/witches play catch up!

    • HailBeysus May 13, 2016

      Hey Janet, I heard ForeHeads streams are at 800m after 3months Meanwhile Beys at 300m after 3 weeks kiii!!! Through just Tidal at that 💀💀💀💀

  18. Annalise May 13, 2016

    SO apparently the Home Office are trying to ban AZOO-animalia Banks from the UK altogether LMFAO! She’s filth, but that’s a bit much eh?

    • HailBeysus May 13, 2016

      Kiii ban that hóë and the US need to banish her to Arif Nagar slums and let ger rit and decay like the trash she is!

      • Annalise May 13, 2016

        SCREAMSSSSS!!! where are da lyeeeeees!!!!!!

      • rosy3 May 13, 2016

        Rih break records everywhere else no one checking for tidal ass so yall haters trying to make comparison with Rih streaming records when streaming could neva eva help give bey a number one in this motherfucking decade I tried been nice and congratulate but you mongrels comes in packs bringing Rih up okay let this dragging fest begin

      • HailBeysus May 13, 2016

        Death!!! Bitxh in what world did you try congratulating? Because all your comments are of your herpeee infested kummm mouth seething to the fullest! I can’t with you illiterate broke 3rd world ass claiming to drag! Just reading your broken comments is a self drag for both you and I kiii!!
        I can’t with you! First your illiterate, second your broke dwelling in the slums, third your seething full time and now your delusional making up random versions of events in your head claiming you congratulated Bey. 😭😭😭😭😭!!! Get it together @Rosario Dawson!!

      • Annalise May 14, 2016

        @Risotto Take thatt bullsh*t out of my reply box you dusty ass b*tch because nobody even mentioned that W**** that you stan for.

  19. OMG Logic!!! May 13, 2016

    This confirms 2 things:

    1) Thighyonce stans won’t purchase a full price album.
    2) Thighyonce is local AF.

    • Danny Bey May 14, 2016

      Then why is it back at #1 on iTunes? Seeth b****.

  20. DrizzyJ3ff May 13, 2016

    I Told Myself I Wasn’t Gonna Get Tidal, But I Gave In When Lemonade Came Out. I Like Tidal So Far. I Like How I Can Set up My Music The Way I Want To Listen To It. When The Song Plays, My Genius App Pops Up & I Can Sing Along & Read What The Lyrics Means.

    • OMG Logic!!! May 13, 2016

      B1tch bye. You know your ass is dropping it as soon as your free month is up.

      • DrizzyJ3ff May 13, 2016

        I Was Thinking About Unsubscribing After I Seen The Lemonade Album, But I Kept It Because Tidal Has Single Tracks In One Playlist I Can Keep & Listen To @ Any Time. It’s Hard To Download Songs For Free Nowadays, So $9.99 A Month Is Not A Big Deal. The Only Thing I Don’t Like About Tidal Is They Don’t Have Every Song Or Every Artist On The List. I Can’t Find Monica On Tidal & Tidal Only Has Aaliyah’s Age Ain’t Nothing But A Number Album.

  21. HailBeysus May 13, 2016

    DRAKE
    VIEWS
    YMCMB/REPUBLIC 168,481 -80%
    23
    BEYONCE
    LEMONADE
    COLUMBIA 154,492 -21%
    .
    SCREAMING So Bey’s PURE SALES doing better numbers than AntiSuccess 1st week sales!! NOT DRAKIESHA DROPPING 80% AND BARELY SCANNING 14K MORE COPIES THAN LEMONADE LOLOLOL!!!
    .

    • Jackson 5 Nostrils (Tyler) May 13, 2016

      Wheelchair Jimmy better watch his back (no pun intended) lolol. Beyonce’s coming back to reclaim that #1 spot!!!!

    • Jackson 5 Nostrils (Tyler) May 13, 2016

      When will cAnti?
      Slay trick or you get eLEMONADEd

      • HailBeysus May 13, 2016

        DEATH!!! NOT WHEELCHAIR JIMMY 😭😭😭😭😭😭!!!

      • rosy3 May 13, 2016

        Anti will sell when your mama find out who your daddy is was she a hooker in Vegas way back when thirsty w****

    • rosy3 May 13, 2016

      You hives are so press get bey a number one Intead of coming for others Adele Taylor drake beat bey in pure sales honey twirl on that info drake manage to get a number one with his album

    • whenindoubtthetruthwillout May 13, 2016

      Let me know when she gets to 3.4 million in ONE WEEK!!!!!!!

      • HailBeysus May 13, 2016

        Why should we care about 3.4 million in one week. When the likes of MJ Madonna Mariah Prince Stevie Wonder Tina Turner Janet Jackson never did that yet still with tine eventually cemented their status with TALENT!!! Y’all stay trying to hide behind Adele but look desperate and STUPID LOL!!!

  22. The Great Lacefronce. May 13, 2016

    Poor beybooncé

    She falls to #3 US this week

    And falls to #3 in the UK as well

    While The Queen flew past her on the Hot 100

    Poor dat

  23. MsYonce May 13, 2016

    Yass Queen👑👑! Also The Formation World Tour has grossed 20+ million from just 4 shows and Lemonade is now #2 on iTunes yasss boooo

    • rosy3 May 13, 2016

      And Madonna stays queen of touring bloop!!!

    • Danny Bey May 14, 2016

      It’s #1 now sis!

  24. MsYonce May 13, 2016

    All shows reported so far have been 100% sold out dkdkdkdkdjHdkdkfkdfkdkl…… I remember when they said she couldn’t do stadiums b**** slayyy

  25. King Mark111 /.\ May 13, 2016

    Eh, but Tidal is the ish tho.

  26. DIABETIC STROKE May 13, 2016

    That B!itch drops lemonade & sells 850k PURE SALES in 3 wks while my Fav RIHSCEDULEDANNa can barely sell 400k after 3 & 1/2 months. I will admit tho i didnt expect Anti to still be selling 40+k worldwide tho, shell probably stall at 1.2 mill ww which is good considering its epic flop in the US & UK

    • rosy3 May 13, 2016

      You not even worth a dragging your pic make me feel sorry for the way u look unhealthy b**** have several seats you need your insulin shot can u afford it send me your address

    • whenindoubtthetruthwillout May 13, 2016

      850k in pure sales in 3 weeks???

      Get back to me when she gets 3.4 million PURE SALES in ONE WEEK!!!!!!!

  27. HailBeysus May 13, 2016

    SCREAMING LOOK @ROSITABEANS BEING BROKEN BY THE HIVE AND DRIVEN INTO SUPER SAYIAN SEETHE MODE KIII!!!!!!

    • I pity you!!! May 13, 2016

      Do you have a life?

      • HailBeysus May 13, 2016

        Stupid question! Of course I do how else would I be typing this… NEXT!

  28. DIABETIC STROKE May 13, 2016

    My insulin & sugarless lemonade is plenty enuff for ME & MINEZ! Meanwhile Lemonade 2nd wk WW 324k >>>> ANTI CHRIST 1st wk WW 190k. *sips Lemons* #460 #UNBOTHERED

  29. B2B May 13, 2016

    B****** love to bring up Adele! Ain’t bought Adeles album but steady throwing up her sales. 🙄 Bey is Queen. Just accept it as your fave has!

  30. Erica May 13, 2016

    I knew the rihanna stans was going to try to use Adele’s sales after Lemonade over took Drakes album. Anyway, let me stay on topic. Jayz better be thankful to Beyonce, Prince and Kanye, for those new subscribers.

  31. DIABETIC STROKE May 13, 2016

    Beys 4th wk SPS better not be higher than drakes 3rd wk. Bey dropping at a much slower pace than i thought. I hear one dance on the radio a lot but no bey songs outside of formation. I thought they sent out sorry, ive yet to hear it. I did hear 6 inch about a wk ago. I think radio trying sabatoge bey and all artist over 30.

  32. Fatusankoh May 13, 2016

    Diabetics you areso right radio Congrant to queen bey the one and only

  33. Ayyseify May 13, 2016

    Yasss I got my downloaded copy of lemonade, cause I slay!

  34. Blue Ivy Rod May 14, 2016

    Congrats Beyonce! Rih, Kanye and beyonce have helped the service.. Usher and AK can bring more potential subscribers and that’s what they were planning all along

  35. Alex May 14, 2016

    So lemonade is back at #1 on iTunes!! Drake #3??? This n**** getting blocked by Megan trainor for the #2 spot!! EGGS IN YALL BANDWAGONERS FACE!!!!!

    • Jackson 5 Nostrils (Tyler) May 14, 2016

      SCREAMS! I told y’all that Lemonade would be back on top

  36. Anti-garbage singing voices May 14, 2016

    BEYONCE IS BACK TO NR1 ON US ITUNES AND DRAKE IS #3.

  37. RihYonce May 14, 2016

    LEMONADE is back to #1 on iTunes 😂😂😂

  38. zeroing ivy bloper tran anti girl lemond time May 14, 2016

    Can’t wait to hear what will be Beyonce knowles-carter next single is.

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