Is the latest wave of Adele mania about to be unleashed this summer? It appears so.
Following the gargantuan success of ‘Hello,’ housing album ’25’ exploded at retail and has, since its November 2015 release, sold over 17 million copies worldwide.
Seemingly content, the British bred superstar has spent much of 2016 focussed on touring the globe. So much so, that the LP’s second single ‘When We Were Young’ received a limp push and no traditional video. [It still hit top ten, but we digress…]
If any of her contemporaries were beginning to think “coast clear” then they may need to revise their strategy. Because, moments ago, the 28-year-old previewed the video for ’25’s official third single – the Max Martin moulded ‘Send My Love (To Your New Lover).’
Check it out below…
If we were to play weatherman we’d say Ms. Adkins is gearing up to storm the charts all over again.
Beyond her being a sales and streaming force, we’re glad there’s continued push for ’25’ – it’s an awesome body of work and one that, despite its sales, strangely feels overshadowed by its lead single.
The video for ‘Send My Love’ lands May 22nd.