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Video Teaser: Adele – ‘Send My Love (To Your New Lover)’

Published: Monday 16th May 2016 by Sam
adele-send-my-love-video-thatgrapejuice

Is the latest wave of Adele mania about to be unleashed this summer? It appears so.

Following the gargantuan success of ‘Hello,’ housing album ’25’ exploded at retail and has, since its November 2015 release, sold over 17 million copies worldwide.

Seemingly content, the British bred superstar has spent much of 2016 focussed on touring the globe. So much so, that the LP’s second single ‘When We Were Young’ received a limp push and no traditional video. [It still hit top ten, but we digress…]

If any of her contemporaries were beginning to think “coast clear” then they may need to revise their strategy. Because, moments ago, the 28-year-old previewed the video for ’25’s official third single – the Max Martin moulded ‘Send My Love (To Your New Lover).’

Check it out below…

If we were to play weatherman we’d say Ms. Adkins is gearing up to storm the charts all over again.

Beyond her being a sales and streaming force, we’re glad there’s continued push for ’25’ – it’s an awesome body of work and one that, despite its sales, strangely feels overshadowed by its lead single.

The video for ‘Send My Love’ lands May 22nd.

Your thoughts?

Comments 31

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  1. LmfaoHoe May 16, 2016

    This s*** Finna go straight to number uno. Good cause JT basic ass need to be kicked off, now back to Adele, girl I was looking for visuals to I Miss You, Love in the dark, and or Water under the bridge.

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    • Music May 16, 2016

      Thank you, you can say that again.

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    • SoFresh May 16, 2016

      All wonderful choices!!! The only single choices she should go with here after!!!! Def water under the bridge!!!

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  2. Gee May 16, 2016

    Ok Adele and after this can water underneath the bridge get the single treatment?

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    • LmfaoHoe May 16, 2016

      Yess foreal

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  3. LmfaoHoe May 16, 2016

    Is it also me but her looks in that cover reminds me of Beyonce? When she released the Formation video she was on top of that police car in the water.

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    • ilovemusic May 16, 2016

      It’s the fact that it’s so simple but yet it slays. Her and Beyonce can definitly pose for a picture. They are both naturally pretty and less and more for them.

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  4. Cake like Lady GaGa May 16, 2016

    Im gonna need Lay Me Down to get its Single Treatment, then close off this era with All I Ask.
    .
    But Adele is a bad singer live, did you see how horrible she sounded at the grammys? don’t come up with that audio mess, she just cant sing live. a true studio singer. MESS

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    • LmfaoHoe May 16, 2016

      She has a nice tone but she ain’t no powerhouse the media tries to make her appear to be. As for that Grammy performance audio mess you right, any real singer/Sanger would’ve carried on dispute the obvious. Whitney, Mariah, Celine, Pati, Aretha he’ll even Beyonce when her hair got caught in the fan would never. To me that was a moment to really prove are you a Sanger or another studio artist.

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    • What Now May 16, 2016

      Adele admits she’s pitchy live, but even in the studio, Adele is not perfect by any means. It’s only due to the environment of a studio, that makes it seem she sounds better, when in reality she doesn’t. She is not a studio singer. She sounds the same, but I will admit that she very inconsistent.

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    • JOHNVIDAL May 16, 2016

      Cake
      Yes she is not too good if the stage is important. She did really bad at the oscars (you know, same stage Gaga slayed two years in a row getting two standing ovations in a row 🙂 ).
      But her tone is extremely beautiful so she´s good. Overrated imo but when you see the mediocrity in teh charts now, I can only hope for more Adele hits to block all that trash.

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    • Music is ev!l now, suk the soul out of you. May 16, 2016

      Why don’t she sing with herself with background vocals? These are not the Motown days. This generation don’t get this singing “live”. They can’t comprehend this because they are programmed to believe that singing is a competition and you should win. They feel that if they are paying money it should sound like the recorded version or better. She can still talk to her audience; but when you’re singing naturally you can get a pitch. I like her feelings she release in her music; not over hyped watered down cause of a word. Give her a pass; she got some kind of soul trying to get out.

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  5. rosy3 May 16, 2016

    Yes Adele I am here for it

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  6. rosy3 May 16, 2016

    All I ask need to be a single that song stays on repeat

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  7. Barb-wire May 16, 2016

    So this rosy3 b**** is rocking a new avi/account now? What’s next sis? New Grammar? (Lord knows you need it)

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  8. Thando May 16, 2016

    Anyone who says this woman cannot sing well is a delusional and tone deaf idiot who doesn’t know what singing is. Seen a few clips of Adele Live, absolutely impeccable.

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  9. ilovemusic May 16, 2016

    I love Adele to death I adore this woman. But I’m not expecting much from this. My expectations were set way too high for 25. Don’t get me wrong she did deliver, but it was a continuation to 21. I’m ready for something new. I’m ready for her to challenge herself and shock me like she did with 21. She has so much personality that you don’t see or hear in her music.

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    • Everyone’s A Critic May 16, 2016

      All that personality and the b**** is still singing about her dead beat ex

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  10. Everyone’s A Critic May 16, 2016

    The dress and the sound.. Looks like she’s about to drop a bomb. A lemonade flavoured bomb

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  11. #JACKIE May 16, 2016

    Boring and overrated.

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  12. k May 16, 2016

    So beautiful and talented. Adele doing her thing.

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  13. Anti-White May 16, 2016

    Ugly white pig.

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  14. 2bad2bme May 16, 2016

    Just in time for the summer!

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  15. 2bad2bme May 16, 2016

    That album of the year category is going to be super interesting at the grammys next year I tell you that much

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  16. Ciah’s Turtle May 16, 2016

    I actually love this song

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  17. What Now May 16, 2016

    This looks promising in an Adele way. Her videos are never prolific, but they don’t have to be. All she has to do is stand there and sing and the GP eats it up anyway. She looks great btw.

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  18. Thando May 16, 2016

    Adele is a great singer all this “expert” fascist opinion is not going to change that.

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  19. whenindoubtthetruthwillout May 16, 2016

    17 million in only 6 months!!!!!!!

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  20. Theman May 16, 2016

    18 million. She is amazing.. This album doesn’t sound like 21. Great single. It’s a change in pace…..

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  21. JOHNVIDAL May 16, 2016

    You know I think her success has been too much for the material and artist we are talking about. But after seeing once again what happens when she is not at the top of the charts, I can only hope for more hits from her to block all that trash. I still can´t believe that payola-streaming terrible song called Work, with no vocals or anything topped the charts for like 8 weeks. One of the most cooked and forgettable long running #1s in history. If not the most. You can clearly see it by how non existent Anti´s sales are. Smoke and Mirrors. And Justin´s song? Average at best. And the other Jusin? I mean Beiber? Total trash. That´s what you get now when Adele is not at the top of Billboard Hot 100.

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  22. Coolzeroing ink reddish ivy bloper tran anti girl lemond time May 17, 2016

    Wonderful

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