The Weeknd Inks New Deal With ‘H&M’

Published: Wednesday 2nd Nov 2016 by David
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The rivalry between The Weeknd and Bruno Mars continues to heat up this week.

How so?

Mr. ‘Starboy’ has upped the ante by signing a new deal with ‘H&M.’

Intrigued by his style, the company invited the performer to build ‘H&M’s Spring Icons Selected by The Weeknd‘ collection which is set for takeoff on March 2nd.

All details on the collection will stay undisclosed for a bit longer. The only thing H&M can reveal at this point is that the line will feature key items for spring that The Weeknd has handpicked.

Interesting.

Peep a preview of things to come below…

excited to announce that I’m starring in the @HM and XO campaign launching March 2017 #HMSPRINGICONS

A photo posted by The Weeknd (@theweeknd) on

His new fashion-forward deal was inked before his new LP ‘Starboy‘ is on course to compete with Bruno Mars’ ‘24k Magic’ on the charts.

Why there’s no telling who’s set to come out on top?

Click here.

Your thoughts?

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  1. ? November 2, 2016

    Get it gurl

    • Bruno Martian November 2, 2016

      Why is he a “gurl”?

  2. RealNegro November 2, 2016

    Great. However I’ve never seen him as fashionable. But, I’ll throw all of that out of the window if he picks out something stylish.

  3. XYZ November 2, 2016

    Aren’t you the only one creating this so-called rivalry?

  4. Zsa Zsa November 2, 2016

    He’s so overrated…

  5. NiceWe Nowqd Redv dibut it ash trjoan ivy blobukz Need UK timely Ukuno eremixi November 2, 2016

    Don’t he have an album coming out or at least a song

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