Rihanna may not have nabbed a hit with ‘Kiss It Better,’ but she’s managed to snag a Platinum plaque for the ‘ANTI’ track.
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Taking to Instagram today, the 28-year-old confirmed that the RIAA have certified the bedroom jam for hitting 1 million in US sales-plus-streaming units.
As reported, the awarding body begun to factor in streaming into certifications last year – a move that has helped acts such as Rih stack up plaques in the absence of traditional sales.
There’s no word on how much the song – a favourite of ours here at TGJ – has sold. However, it’s fair to presume that
free streaming accounts for much of the milli.
This isn’t conjecture, it’s actually based on data.
Upon the release of its video, ‘Kiss It’ opened at #80 on the Billboard Hot 100 – powered by 73% worth of streams. It eventually peaked at #62.
As at the end of 2016 last week, sales of the song’s housing album ‘ANTI’ sat at 596,640 copies in the US. A figure, by prior yardsticks, would have seen it just about scrape Gold status. But in today’s streaming dominated age, the set is somehow x2 Platinum.