As the traditional label system struggles to build superstars out of Pop’s current clan of newbies, innovative acts like FKA Twigs seek unions with global brands to push their art to the masses.
Her medium of choice? Bowerman and Knight‘s Nike.
Meet us below for details on her game-changing deal with the company…
The artist now stands tall as the company’s creative director for its Spring campaign as they seek to push an exciting new collection of fitness gear to the general public.
She shared:
When Nike first came to me with this project, I saw it as an opportunity to let young people know they have the power to become the best versions of themselves.
17-year-old David Uzochukwu shot the campaign which has been pushing the aforementioned collection since January 12th.
![New Song: Nicki Minaj - 'FTCU (Sleeze Mix)' [featuring Sexyy Red, Chris Brown, & Travis Scott]](https://thatgrapejuice.net/wp-content/uploads/2024/04/nicki-minaj-thatgrapejuice-2024-ftcu-remix-sleeze-sexyy-red-chris-brown-travis-scott-464x260.jpg "New Song: Nicki Minaj - 'FTCU (Sleeze Mix)' [featuring Sexyy Red, Chris Brown, & Travis Scott].")
She’s interesting to look at… Her music bores me to death tho.
She can dance but I don’t like her music either. She does that type of music that Chloe and Halle does. Powerful lyrics but just not my type of genre
HER LP1 Album Slays!! Video Girl, Two Weeks, Closer, Kicks, Give up, Numbers, Pendelum Are ??? FKA’s Music Is Misunderstood Like MIA & Has Originality Like Like MIA & Kelis!!
Interesting concept; wrong brand. I don’t know anybody who buys workout gear for the “fashion.” I mean, you just gonna end up stankin’ it up anyways.