Nicki Minaj‘s flood of the airwaves continues.
This time it’s by way of Major Lazer‘s flavorsome new single ‘Run Up’ which also features PARTYNEXTDOOR.
With the song wracking up over 200 million streams since its debut, its Paul, Luc, Martin directed video arrives right on time.
Speaking on the concept of the clip, which was unveiled moments ago, the trio say:
“The idea was to laugh at ourselves and at the unconditional love we bear to our smartphones. Humor and absurdity came naturally in our speech because our will was not to accuse someone or something but just exaggerate it to foster reflection.”
Decent vid for a decent song.