This year’s Billboard Music Awards may have drawn its lowest viewership in 5 years, but that certainly didn’t stop those who did tune in from showing love to some of the performers on the show’s star-studded roster.
With show-stopping performances from the likes of Nicki Minaj, Miley Cyrus, Cher, and Celine Dion, the awards ceremony’s showings not only dropped jaws, but – if a recent report is to believed – also encouraged viewers to drop coins in support of their favorite acts.
The 2017 Billboard Music Awards prompted a 37 percent sales gain for the songs performed on ABC’s May 21 broadcast, according to Nielsen Music.
The songs performed on the three-hour show – not including newly released tracks from Camila Cabello and Miley Cyrus – sold a total of 332,000 downloads in the week ending May 25. That sum was up 37 percent compared to the tunes’ collective sales haul in the previous week: 243,000.
Some notable increases include:
- Bruno Mars’ “Versace on the Floor” (up 395 percent to 7,000)
- Drake’s “Gyalchester” (increasing 158 percent to 7,000).
- Cher’s “Believe” jumped 499 percent (to 4,000 sold) while “If I Could Turn Back Time,” zoomed 578 percent (to 4,000).
- Celine Dion’s “My Heart Will Go On” nets a 393 percent sales gain (sold 6,000 downloads in the latest tracking frame)
- Jason Derulo’s “Swalla,” featuring Nicki Minaj (30,000; up 19 percent)
- Ed Sheeran’s “Castle on the Hill” (30,000; up 35 percent)