It’s here!
Fifth Harmony have unveiled the video for their latest single ‘Down.’
The dancefloor jam, which features rapper Gucci Mane, is the first taste of the group’s upcoming third album – due later this year. It’s also the inaugural introduction to what the ladies have on offer as a newly re-molded four-piece.
Directed by James Larese, the clip finds the quad in sassy form at a hyper lit motel.
Check it out below…
Loving the vividness of the visual. The neon house style remains a favourite of ours.
As for the group, they delivered.
Sure, we’d have welcomed a narrative but Normani, Dinah, Lauren, and Ally compensated with ample helpings of sass and diva that are rich in replay value.
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Urban basic bop but on to the positives.
Lauren, Mani and Dinah look great together.
Dinah hair was a slayage, Mani killed it with the facials and dance moves. Really like Laurens voice on this track.
Pool scene was s*** cool. Ally jacket was dope.
She not quite fitting this though group wise but maybe just this track.
So glad they are still at it since a memeber left. WAy to show the world one meme r don’t define you.
I like the beat *Sheree Whitfield voice* The beat sounds like Casanova by LeVert!
Alright that’s awesome for them & I love them without the squeaky soprano girl!! ?❤️
It’s clear that normani is the star now. Who’s idea was it to put each of these ladies in a sleezy motel room? The song is nothing special, after losing a group member, you would think they would capitalize on the publicity by releasing a song about lost friendship -or something like what destiny’s child did with survivor.
“Who’s idea was it to put each of these ladies in a sleezy motel room? ” -Credits
Like hookers at the point chile lol
cute generic bop….Normani just slays effortlessly
Wow , they legit look like hookers ?
I’m not a prude …. s*** looks good when it’s done right and executed properly .
But this comes across super thirsty … like sleazy .
This colours work …… the choreo scene is cute but a bit boring , The video neeeed a little more going on .. the pool scene (I guess it was a pool , could hardly tell) could’ve been kept … as there was nothing too it .
It seemed like a really basic rushed video .. that could have been great with a little more thought and effort even with the same set up , just better visuals .
I agree with all of this. Why are they downgrading themselves and glamorizing the hooker lifestyle?
I love it but Lauren look very Rumer Willis and Neve Campbell ish
only one of these ladies have a body. They really need to start dressing for their body types or simply get in shape. Why everything so over sexual if your not s***?
I love how you said only one has a body….it leaves the reader guessing, then laughing after they figure it out…exquisite shade lol
Only a real shade queen would pick up in that. Haha 🙂
This has no replay value whatsoever, stop gassing. Bland video for a bland song tbh.
Down >>>>>> Crying in the bar whatever it’s called.
Some one tell Dinah to lose some weight ?! Also why can’t they dress for their body types? Normani has a nice body now that she’s just come off from DWTTS