The spar for a streaming supremacy continues.
Market-leader Spotify just upped the ante with the announcement of a brand new live show in London.
Christened ‘Who We Be,’ the spectacle takes its name from the like-titled popular playlist on the platform.
Coincidentally (or perhaps not), the news comes the same week it was confirmed that the Apple Music Festival has been laid to rest after 10 years.
Set to take place on November 30th at London’s iconic Alexandra Palace, the event will celebrate the best Urban music in the UK and beyond.
Artists tapped to perform include Cardi B, Stefflon Don, J Hus, and Dizzee Rascal.
Tickets go on-sale at 10am on Monday 11th September from www.whowebe.com.
It’s awesome to see the evolution of streaming into the experiential. We’re officially buzzed to see what Cardi and co will be bringing to the stage come November 30th.