From The Vault is back this week with a yet another Urban classic courtesy of a a prolific femcee and a premium R&B songbird.
Today’s pick is ‘Gangsta Lovin’’ by Eve and Alicia Keys.
After the chart success of previous singles ‘Who’s That Girl ?’ and ‘Let Me Blow Ya Mind,’ the pressure was on for the Ruff Ryder‘s star to keep the momentum going after her breakthrough era. And that’s exactly what she did in 2002 with ‘Lovin’’.
The first offering from the rapper’s third LP ’Eve-Olution’, it featured then-new Alicia Keys, who was riding high from stellar reviews and sales of her debut album.
Murder INC’s Irv Gotti served as producer. Already known as industry exec, he was (at the time) becoming noted for crafting hits for the likes of Jennifer Lopez; namely ‘I’m Real (Remix)’ remix and ‘Ain’t it Funny’ – which both went #1 in the US.
‘Lovin” became a worldwide hit peaking at #2 in the US, #4 in Australia and #6 in the UK. Billboard named it the 19th biggest song of the year 2002.
Director X – then Little X – directed the summer-soaked video. E-V-E and Ms Keys can be seen lounging by the pool and on the beach. A life of luxury.
We’re still waiting for a proper follow-up era to this from Eve; her tone and flow would work wonders in today’s musical landscape especially with female Hip-Hop garnering attention again. As for Alicia, we need her next album to be a bit less ‘Here’ but more ‘Gangsta Lovin’’ and ‘No One.’ Strong melodies, with street but sweet appeal.
Before these ladies grant our wishes, we’d like to know: when it comes to the “greats”, is there a rap-sung collaboration you’re still waiting to witness?