Fans can expect to see more and more from singer Ashanti as her new single, ‘Say Less’ (featuring Ty Dolla $ign) heats up on R&B iTunes and streaming charts.
The songstress – who’s had a relatively quiet 2017 – is using its fourth quarter to not only increase her presence on charts and radio, but also see her social star lifted as well. Her latest bid for brand awareness? A partnership with Diddy to be the new spokesmodel for Ciroc.
The news, which has been circulating the rumor mills for weeks, was officially announced today courtesy of a Billboard interview with the songstress. Earlier today Diddy took to his official FB page to share.
See his shout-out below:
Taking to Billboard to discuss her new single and the newly formed partnership, Ashanti said:
“It’s so organic how it happened,” the singer reveals. While attending a party in Vegas, the New York mogul requested “I need you in my commercial” to the surprise of Ashanti. She accepted the role which finds her emerging from a pool wearing a Swarovski crystal bikini on her smoking bod. It became a no-brainer to be a part of the Ciroc brand for Ashanti: “What I love is it embodies what I’m promoting and what I stand for as far as being a woman in control, being able to control my image and being a boss.”
See the full ad here: