Now more than ever, celebrities are using their clout in one arena to build empires in others. A reality that is seeing competition spill out of the charts and the box office and into fields such as fashion and beauty.
Just ask Rihanna, who is shaking up the cosmetics space with Fenty Beauty.
So much so that Kylie Jenner and Kim Kardashian may have met their match.
Full story below…
WWD reports that although Fenty Beauty launched last September, it’s proving to have ample influence on US online shoppers and is on track to best the roaring revenues of Jenner’s Kylie Beauty and Kim Kardashian’s KKW line. This according to newly compiled research data from Slice Intelligence.
Per the firm, their findings unveiled that though Kylie Cosmetics posted the highest yearly sales, Fenty Beauty’s first month sales were five times Kylie Cosmetics and 34% higher the following month.
To add further context to Fenty’s success, its owners LVMH don’t release revenue numbers per brand, but it’s worth noting that RiRi’s range is outpacing the group’s established stellar performer – Kat Von D‘s make-up line by a considerable margin.
What’s more, in a testament to how stimulated shoppers are by the star’s newest proposition, the 29-year-old’s line also stands out for having the customers that spend the most on beauty products in general.
Indeed, the study found that Fenty Beauty wearers spend an average of $471 per year in the makeup category, versus shoppers of Kat Von D who spend $371, KKW shoppers who spend $278 and Kylie Cosmetics shoppers who spend $181.
***********
Slay Robyn, slay!
The challenge of course will be sustaining these numbers, because while undeniably impressive – they are concentrated in the launch window of the line.
Will Fenty Beauty continue to level up or level out? Time will tell. But for now RiRi has the heat and is scorching the competition. As a businesswoman, more power to her.
![Normani, Chloe Bailey, & Megan Thee Stallion Stun at GQ Men of the Year, Billboard's 'No.1s' Party, & More [Photos]](https://thatgrapejuice.net/wp-content/uploads/2023/11/normani-billboard-no-1s-party-awards-gq-men-year-stallion-chloe-bailey-464x260.jpg "Normani, Chloe Bailey, & Megan Thee Stallion Stun at GQ Men of the Year, Billboard's 'No.1s' Party, & More [Photos].")
Rihanna is a Goddess!!! The true queen of this industry ? ?
(Rihanna walks into a business office with Kim Kardashian and Kyle Jenner depressed)
Rihanna: Hey s**** why the long face
Kim: Oh hey RiRi, sorry I wanna be happy for you and all but I’m just not feeling today’s news
Rihanna: Why what’s wrong
Kyle: ? ? Rihanna your slaying our cosmetics line, and it’s all I really got going for myself besides our families lame ass show now
(Rihanna flips bangs and rolls eyes)
Rihanna: Girrrllllllll( island voice) me not care
Kim: Hey Rihanna is there any way we can partner up on your Fenty Beauty products, pretty please ?
Kyle: Yes ( still crying ?) I need to be on top on atleast something in life
Rihanna: Kyle are you pregnant ?, giirrrlll you getting fat
Kyle: Yes I’m pregnant ? I’m just didn’t want the media in all my business
(Kim opens her mouth in surprise but face doesn’t moves)
Kim: Rihanna look we called you here to do Buisness, now can we please join you.
Rihanna: b**** s*** up, tell momma kris to use Kyle’s baby for more money like she already has plans for and make yo own business out that ? money.
( Melissa enters the room)
Melissa: Damn RiRi where the weed at like it said on the text
Rihanna: Gggiirrrll ain’t no weed but 2 s**** asking for my money and shine
( kim begans to cry and calls Kanye)
(Kyle begins to cry and calls momma kris & Caitlyn)
Why?????
Wow, you really have too much time on your hands!
Sure ??
What does the Kardashians dirty Cosmetics have to do with Fenty Beauty
Shut up and kiss me
Black excellence ?✊?
She is the definition of a legend
First music now fashion and beauty next film she is a versatile queen ! Very much more so then her peers by light years!
Rihanna Fenty line will be successful many years to come as she caters to all women but specifically all shade of women of color and don’t forget women of color love to spend money. Congratulations! Very smart
Many things have been said about Rihanna but no one can deny that she is very marketable and people love her style so I am not surprised that her cosmetics line is besting her competitors.
Except Kylie or Kim don’t owe money to marketing , publicists , retail , Sephora , LVMH and co … they get most of it , Rihanna will probably see a third of it all
Come TF thru Miss Fenty lol
It should those Kartrashian’s aren’t as melanated as they want folks to see them ass TANNING & all!!