Taylor Swift is in an interesting predicament.
New album ‘Reputation’ debuted with over a million units sold first week and has birthed a #1 single. All facts. And yet, an aura of underperformance encases the project.
Less so commercially, but more so with it’s impact or lack-thereof.
She’s yet to enjoy a real “moment” ala ‘Bad Blood’ or ‘Shake It Off’ and the era’s clear play up of all things risqué feels as edgy as a soccer mom on the school run. Add to that the media shut-out and it all feels a little underwhelming.
Hoping to change all of that, Swift is gearing up to unleash the video for new single ‘End Game’ featuring Future and Ed Sheeran.
Set for a midnight launch tonight, a titillating trailer of the Joseph Kahn visual has been uncaged. Check it out below…
Buzzed? Excited? Indifferent? Let us know below…