Keyshia Cole is hitting the reset button on the campaign for her current album ’11:11 Reset.’
Initially released last October, the set debuted at #37 on the Billboard 200 with a first week figure of 13,377 (9,420 of which were pure sales).
Needless to say, these are a far cry from Cole’s glory days and weren’t reflective of the benefits attached to the ‘Love & Hip-Hop’ platform she signed on to.
But worried fans needn’t fret because Keyshia has a plan.
See what we mean below…
Via Instagram, she shared the shot below with the caption:
I wish I could’ve been on stage longer last night!!!!! But I will be announcing a tour, once I Repackage this ALBUM WITH 3 new songs 💪🏽 #IAmNotDoneWithYouYET🙏🏽
Given the LP’s performance to date and the time lapsed since its release, there’s a fair argument in favor of Keyshia moving on to another project.
But, at the same time, it’ clear she believes in the music, so…why not?
If adamant about re-releasing, she needs to use the ‘Love & Hip-Hop’ platform in a much smarter way. She took too much of a back seat and it showed in the lack of results it yielded for her. Next go round, she ought to roll her sleeves up and get into the mix so as to endear herself to viewers.