Beyonce and Jay-Z are poised to deliver big business at the box office with their ‘On The Run II Tour’ of stadiums this summer.
And while the world patiently awaits to see whether the trek is being paired with new music, the entrepreneurial couple are confirmed to be leveraging demand for the show towards the benefit of Jigga’s TIDAL streaming platform.
The following is present on Ticketmaster:
Every online ticket purchase to JAY-Z AND BEYONCÉ OTR II includes a complimentary 6 month trial membership to TIDAL. You will receive an email from Ticketmaster within 48 hours of completing your transaction containing instructions on how to redeem your 6 month complimentary membership to TIDAL. One complimentary membership per transaction. Offer valid for new TIDAL accounts only.
This is major.
See, at just 22 dates, the first ‘On The Run’ played to almost 1 million people. The sequel doubles that figure to an estimated 2 million – as it’s staging roughly double the dates. And that’s before the inevitable extra shows are added.
That’s a huge pool of potential extra subscribers for TIDAL.
So, while “bundling” has proven an effective measure for artists looking to leverage their touring pull towards the shifting of new albums (see: Pink and the like), this takes that to the next level. For, it arguably proves more advantageous to secure longterm customers than momentary buys of an album. Indeed, one seems geared towards boosting first week sales and the other benefits a bigger vision.