Today we reach back to 2009; a time when two of Pop’s brightest stars linked up for a colossal collaboration.
It’s Ciara and Justin Timberlake’s ‘Love Sex Magic.’
After many false starts – namely ‘Never Ever’ and ‘Go Girl’ – CiCi enlisted then label-mate Timberlake for the launching single of her third album ‘Fantasy Ride.’
‘Magic’ was penned and produced by JT alongside his production team The Y’s and Mike Elizondo.
It marked the diva’s return to the Top 10 after a string of so-so performing singles. The collaboration peaked at #10 in the US, #6 in Canada and #5 in both the UK and Australia.
Diane Martel was selected to bring the lyrics to the song to reality. Ciara and Justin can be seen frolicing in a burlesque-inspired setting. Although they display undeniable chemistry, their steamy scenes were met with mixed reactions with some people finding Mr. Timberlake’s attitude throughout the vid was demeaning towards Ms. Harris. Others lapped it up.
Different strokes for different folks, they say…
In any case, the clip was nominated for the Best Choreography VMA in 2009 but lost to Beyoncé’s ‘Single Ladies.’
We love ourselves some Urban Ci but we’d be lying if we said we didn’t miss our Pop-leaning Ciara too.
Hopefully her next effort sees her balance both worlds in the best way with songs akin to ‘Body Party’ and ‘Ride’ on one side, and ‘Love Sex Magic’, ‘Livin’ It Up’ and ‘Dance Like We’re Making Love’ on the other.
CiCi, we’re ready when you are!