John Legend is wasting no time activating the promotion for his latest jam ‘A Good Night.’
For just hours after debuting the BloopBop® assisted bop, he’s premiered its official video.
Uniquely filmed entirely on a Google Pixel 2, the visual was directed by Mishka Kornai who used 23 of the devices during the 14-hour shoot to bring the clip to life. Cameos include an appearance from ‘Insecure’s Jay Ellis .
Speaking on the concept, Legend said:
“The song and the video are about a magical night where you (unexpectedly) meet someone you immediately connect with and can envision a future together.”
On shooting the video on the Pixel 2, the crooner added:
“We thought it would be cool to shoot it on Pixel because the camera is amazing and we were fascinated by the idea of using a smartphone to film a big budget music video, a video that brings the smartphone dating experience to life.”
Cool concept and execution.
In a recent interview, John revealed that the song is being released to satiate fans ahead of the release of his new album, the follow-up to 2016’s ‘Darkness & Light.’