Efforts to sully Jay-Z and his streaming service TIDAL may, according to sources close to the rapper, may be powered by drama surrounding a botched Beyonce deal.
Hard at work on a documentary being shot to honour the life and death of Trayvon Martin, the rapper woke up yesterday to news that his streaming service TIDAL had scammed its investors and short-changed artists by inflating streaming figures by two of his more notable peers.
Stunned, his pals have now revealed that they have good reason to believe that he is being targeted by forces enraged by Beyonce’s loyalty to him.
Jay believes the wave of bad press his company, Tidal, gets in the press is being pushed by rivals in the streaming arena who are angry with him over the loss of a potential Beyonce deal.Beyonce was offered a large deal by Apple Music in 2013 which would have given them ownership of her music and exclusive rights to its streams. She turned it down and re-signed with Sony but went on to give Tidal exclusive rights to her latest album, Lemonade, which can only be streamed on Tidal.
TIDAL’s rep had this to say in response to the scandal…
This is a smear campaign from a publication that once referred to our employee as an “Israeli Intelligence officer” and our owner as a “crack dealer.” We expect nothing less from them than this ridiculous story, lies and falsehoods. The information was stolen and manipulated and we will fight these claims vigorously.
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‘Lemonade’ sold 485,000 pure units in its opening week.