Beyonce and Jay-Z may have broken the internet with the release of their joint album ‘Everything Is Love,’ but they’re having to settle for a more conservative spot on the Billboard 200.
For, with the final numbers tallied, it’s been revealed that the power couple have pipped to the top spot by 5 Seconds Of Summer.
Per Billboard, The Carters open at #2 on this week’s count after selling the following:
[Sales Plus Streaming]
It wasn’t enough to best 5SOS, whose album ‘Youngblood’ earned 142,000 SPS (117,000 of which were pure sales).
No matter which way it’s diced or sliced, it’s fair to say the expectation was for Bey and Jay to debut much higher.
Moving forward, it’s clear they’ll need to re-evaluate strategy specifically as pertains to TIDAL and pre-release buzz/promo.
That said, (and hindsight may be 20/20) it does feel like they’re experimenting realtime with their approach to streaming (see: going wide on other platforms). This, together with a possible physical release, ultimately holds the key to the project’s longterm success.