Controversy is working for Kanye West.
The rapper unleashed ‘Ye’ – the first of two new albums – last week and did so amidst quite the backlash.
Over the last month, the Hip-Hop star the used Twitter as his personal loudspeaker. Indeed, he professed his support for polarizing president Donald Trump, sported a ‘Make America Great Again’ hat, and idiotically claimed “slavery was a choice.”
It’s clear that whether loved or loathed, Kanye attracts attention. Case in point his first week sales.
Per Billboard, Yeezy has officially earned his eighth #1 album on the Billboard 200. He did so with the following numbers:
[Sales Plus Streams]
The feat is notable on a number of fronts. It sees Kanye:
- tie Eminem for 2nd most #1 albums amongst Hip-Hop artist (8). The pair are only bested by Jay-Z (14).
- also tie Eminem and The Beatles for the most consecutive #1 albums in a row.
- earn the fifth-highest opening of 2018 so far.
Kanye’s made a number of super slack moves of late, but it’s clear many – including those swearing off his music publicly – are hitting play in private. Especially given the huge streaming component of his numbers (over 60%).
Will he sustain or will it be a front-loaded affair? Let us know…