Kanye West created quite the storm ahead of the release of his latest album ‘Ye.’
Initially greeted with mass excitement, the rapper’s rollout became a Pop culture polarizer.
For, his questionable affiliation with Donald Trump and claims that “slavery was a choice” left many of the star’s own supporters at odds with him.
And yet, there still existed mass interest in his project. Specifically about whether it would pop or flop.
Well, the early forecasts are in and finally provide an answer. Of sorts.
Full story below…
According to Hits Daily Double, ‘Ye’ is on course to open with the following:
[Sales Plus Streaming]
As ever with Kanye, there are multiple means of looking at this.
On the one hand, it’s a far cry from his heyday digits and arguably proves that not all publicity is “good” publicity.
Yet, in the grand scheme of what folk are selling, it’s definitely not “bad.” Especially after the ill-advised TIDAL roll-out of his previous project ‘The Life Of Pablo.’
Moving forward, it’ll be interesting to see whether Kanye Kardashian can maintain his momentum or whether his numbers are front-loaded.
Notably, none of the tracks have been paired with visuals yet. So that’s definitely a point to consider on the streaming front ahead of their arrival. Then again, are folk rushing to watch Kanye like they once were? Tabloid Kanye? Of course. Artist Kanye? Jury’s out.
Again, time will tell.