Record labels from far and wide have their sights set on the cash magnet that is Taylor Swift‘s discography now that her current recording contract is coming to an end.
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November will see her contract with Big Machine Records dissolve more than a decade after she signed it meaning she will be free to sign with a brand new label…or go it alone as an independent artist.
Swift has already been free to negotiate with rival companies, though she couldn’t sign any new deal before November. Her reps are known to have preliminary discussions with the major label groups, along with talks about returning to Big Machine, the Nashville-based , Universal Music Group-distributed indie that became a powerhouse with Swift as its flagship artist.
There is every chance that Taylor may renew her deal with ‘Machine’ to save it from going under. For, she – put simply- is keeping its lights on.
Borchetta (Machine’s founder) has signaled in the past that he’s not inclined to surrender what may be the company’s biggest single asset: Swift’s masters. That there’s apparently no breakthrough in sight on that point suggests neither side wants to give in… which might leave Big Machine in the position of giving up a piece of Swift’s future in order to hold on to a bigger piece of her past. “The onus is on [Borchetta],” says a well-placed source. “Does he want to be in the Taylor Swift business going forward? If he does, he needs to do something.”