Ciara delivers a ‘Dose’ of dynamite with the official video for her brand new single.
Unwrapped on the evening of her 33rd birthday, the clip arrives just days after the singer unleashed a pep rally viral visual as an ode to her hometown of Atlanta.
Much like that offering, CiCi sticks with the HBCU theme and dances up a storm.
It follows the video for mega-smash ‘Level Up,’ which has – of this week – crossed the 100 million views mark.
So what are you waiting for? Watch the ‘Dose’ video (directed by Diane Martel, Ciara, and Jamaica Craft) after the jump…
It may be CiCi’s birthday, but we’re the ones who just got gifted! She did that!
The video embodies all that the song evokes and places the spotlight on Mrs Wilson’s gravitas as one of this generation’s most skilled performers. She the undoubtable owner of her “lane” and continues to school the masses on what slayage looks like.
A touchdown!
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Yaaaaaaasssss CC!!!!
I love the song, it’s such a shame it had to be ruined by an awful video. It looks like a low budget version of beyonce’s formation video.lol
F*** you HATER #1
I LOVED the video. It was very nice and remember videos are all on a budget these days. Ciara alredy blew most of her promo budget for Level Up. Side note, why is the Mayor of Atlanta all up in the video smiling with her gummy smile in the video though? She did not belong. this video is all about Ciara.
the video does NOT look low budget! The trash that posted this comment is sleeping on a blow up mattress right now!
????facts the video and concept serves its purpose for the song
She’s got it!!
YESSS CICI!!
She most definitely hit me with a DOSE of antidepressant pills because chile…. I was SLEEP! ?
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Idk if its because the song hasn’t won me over yet but the video was very low budgeted.
Im honestly here for Ciara to make a MAJOR splash on the top 40 charts again but idk about this… I was literally sleep!
That’s my opinion still support her if you can – > lnk.to/CiaraDose
Yasss CiCi you served the purpose of the song beautiful it was just right it shouldn’t have been anything more. HBCU theme was very creative or hit dose right on the head. I LOVE YOU ❤️❤️❤️❤️… You winning BABY when people counted you out god said YES you only gonna go up from here. Soul Train award nominee for best dance performance for level up Yessssssss. I know Level Up getting a Grammy nomination WATCH !!!
F*** YOU hater # 2
F*** YOU hater #2
Beyoncé is too contrived to do some ish like that!
What the f*** was SINGLE LADIES basic as f*** so get off my s*** !!
This is one of the cheapest videos Ciara has ever done, she must have blown her budget on Level Up and the Freak Me video that never came out, the other dancers actually out shined her, I found my eyes being drawn to everyone but her and I’m like why has she got all that weave and then I was like oh, she’s copying off of Janet Made for now hair.
F*** A HATER!!
Level up was low budget as well?????
This is a nice video Ci, and I like the song!
Video def made me like the song better. But this still isn’t it. Ready for the next single. We need something current sounding.
I agree with this assessment…
They couldn’t shoot some of the video outside to switch it up? It’s not like it wasn’t a good day with the sun pouring in through the gym’s windows. On the positive side, Jamaica did a good job changing up Ciara’s choreo just enough that it didn’t look like the same old dance.
2nd rate. Low budget.
Love it!
Cute..
I don’t see how people loved the Atlanta PEP RALLY which had less choreography but HATE the official Video when she gave you MORE SASS MORE intricate different CHOREOGRAPHY and she gave you a CONCEPT which served the purpose of the song. YALL just want something to say.. Because this video was ICONIC change of fresh choreography. She is winning and this just the beginning watch this B**** continue to slay while y’all hating waiting for a slip up!!!
I actually prefer this to the lame “pep rally” concept. I just want more from CiCi and team…
Song and video are okay
She needs something different this sounds dated
Thought the video was kinda dark… the lighting. It served the song’s purpose but we all know this song is not gonna happen… c’mon CiCi, you know better by now.
Cici got too much talent for such an awful song and awful dark video. C’mon Ciara, give the people what they want. Get in the studio with the latest hip hop acts. Call Khelani, Sza, Dawn, Lil Yatchy, Migos.. get with the times. The song sound so bad I had to watch on mute. Ciara is even making Dolphin noises. Who does that?
Ciara is consistent and persistent! Gotta love her! This video is also lit! https://youtu.be/48V0GCP9Xl4