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New Video: Cheryl – ‘Love Made Me Do It’

Published: Friday 9th Nov 2018 by Sam

Cheryl is back!

The Brit-Pop darling has returned after a four year hiatus with new single ‘Love Made Me Do It.’

Notable on a number of fronts, the song is the premiere effort from the 35-year-old since inking a new label deal with indie imprint 3Beats. It’s also her first release since splitting from One Direction star Liam Payne – with whom she has a baby boy named Bear (Payne).

Co-penned by Natasha Beddingfield and Girls Aloud bandmate Nicola Roberts, the cut sees Cheryl address her private life head-on.

She pairs the release with a high-octane video lensed by Sophie Muller.

Watch after the jump…

Credit where due, Cheryl knows how to deliver a compelling visual.

Sure, she’s not a patch on her US counterparts as a performer, but she owns her lane in the UK and does it well. So much so that we can (just about) put to one side some of the distracting “changes” she’s made.

That said, the song is shocking.

Lyrically, it plays like an uninspired nursery rhyme and is just as empty vocally.

Minimalism works for some acts, but in Cheryl’s case she benefits from more robust production. It provides an engaging backdrop for her to showcase her “Cheryl-ness” (at its strongest) and crucially helps distract from its weaker corners too.

Like, while watching this we couldn’t help but wonder what all the shaking, pomp, and pageantry was for. The song falls pancake flat and simply seems mis-matched with such a purposefully “big” video.

It’s no ‘Call My Name’ or ‘Fight For This Love.’ So, for her sake, she really needs to pull something of that ilk or better out of her sleeve. Because this “pimp my personal life” slant will only work for so long.

Your thoughts?

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  1. AnonymousTruth November 9, 2018

    Slay 💃🏻….. she did that !

  2. Sweetnothings78 November 9, 2018

    I turned it off after a minute.

    Imagine this live on the X factor. It’s too flat and boring.

    Hopefully a warm up to a banger and this is flat as a fart.

    • Francis November 9, 2018

      It is flat, but it’s better than anything she recorded for her last album, that record was so bad 😂

  3. Haterz Gon’ Hate November 9, 2018

    Girl had some POP bangers – this is bland pop, not fun or something to dance-off to with your crew in the club like CMN – and not slick and midtempo with a killer hook like Parachute either.

    TGJ is right, it’s like a pretty car with dark windows rolled down to reveal there is zero inside and this car is not taking you anywhere. ✋🏾🚗

  4. Ocean November 9, 2018

    This is the most accurate review of a song TGJ have ever done!

  5. XYZ November 9, 2018

    The Song is boring.

    But actually, is that Cheryl cole? Cause I would not have recognized her, if it wasn’t for the voice. Has she a new face? Damn, she was such a pretty woman…but she looks pretty, I would say, lifeless now

  6. DanYiel November 9, 2018

    Never heard of her?!!🤷🏽‍♂️

  7. Beam Me Up Scotty November 9, 2018

    The song goes nowhere vocally.

  8. Liam November 11, 2018

    This song is cute but Nicola would have brought more life to it…Cheryl voice is flat the song goes nowhere lol I hope she has a banger after this 🤦🏾‍♂️

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