Nicki Minaj‘s brief flirtation with EuroDance with 2012’s ‘Pink Friday: Roman Reloaded’ continues to propel her discography to new heights on a numbers tip.
Fantastic news for the multifaceted rapper below…
The set saw the lyricist depart from the R&B-tinged Rap sound found on her mellow debut ‘Pink Friday‘ and sets her sights on gaudier territory with its follow-up.
On it, the entertainer split her time between hard-hitting Hip Hop cuts with help from Cam’ron , 2 Chainz and Rick Ross and whimsical Pop tracks which saw the performer pack wit humour and innuendo in tracks produced by Red One, Alex P and Wayne Hector.
Six years on, its singles are still making waves commercially.
For, after selling 7.2 million units (pure sales) within the first year of its unveiling, ‘Starships’ has now crossed global sales of 10 million units thanks to numbers it shifted in the United Kingdom where it has sold over 1.2 million units.
These Herculean numbers do not include units amassed on streaming platforms meaning Minaj’s status as the highest-selling female rapper of all time (and as one of the fastest selling artists to debut within the last twenty years) remains undisturbed.
Most interesting about Minaj’s pure sales story? They have declined since the advent of sales-equivalent units, making her one in a small group of top-tier artists in today’s market who fare better in traditional sales settings.