About That Grape Juice

facebook111111 About That Grape Juice

UK based That Grape Juice is one of the Internet’s premier Urban Pop Culture websites. With daily readership in the high thousands, we are an internationally established source for Urban news, music, celebrity interviews, reviews and much more. We also have established both formal and informal ties with the likes of Live Nation, EA Games UK, Def Jam UK, Sony Music, AEG Live, Macmillan Cancer Support and BBC 1 Xtra (who in 2008 recognised That Grape Juice as “the UK’s #1 Urban blog”).

History

The brain child of Sam A, That Grape Juice officially launched in February 2007.

After becoming well-acquainted with the proliferation of Urban Entertainment websites and blogs, the Londoner (then 18) decided to create his own at the beginning of 2007. Born out his love for all things ‘Urban’, Sam simply sought to share his thoughts and opinions on the latest happenings in the crazy world of Urban entertainment.

With that in mind, he then embarked on the task of naming the site. Speaking on how he came up with ‘That Grape Juice’, the 21 year old says:

“I vividly remember sitting in my university halls during my first year, trying to brainstorm a name. With several hours having passed and many a wack name left on the cutting room floor, I began reminiscing on an A-Levels (college) Media Studies project I had achieved an ‘A’ grade on a few months prior to starting university – a sample Urban magazine called The Grape Vine. A spin on the classic Marvin Gaye song of the same title, my magazine’s grape vine wasn’t to be like the unreliable, gossipy grape vine described in the song. My grape vine was going to be concrete, legit, yet at the same time equally, if not more, entertaining!

So, drawing on aspects of the magazine’s concept as well as today’s blog/internet culture of supplying the ‘juice’, That Grape Juice was born. The rest, as they say, is history!” {RWD Magazine, Summer 2008 issue}

The site’s continued growth saw the introduction of Assistant Reporter, Trent Jones, in October 2009.

About Sam

Hailing from North London, England, Sam A is the Creator and Editor of That Grape Juice. Born to Nigerian parents, he is a Sociology & Media Studies (BSc) university graduate and is currently studying for a Masters Degree in Media & Communications (MSc).

Sam’s steering of That Grape Juice to soaring new heights continues to attract the attention of many, recently leading to him undertaking opportunities at MOBO (Music of Black Origin) Awards, as well as BBC 1 Xtra.

All this at the ripe old age of 21!

- Sam does accept interviews. Please put in your request to: sam@thatgrapejuice.net

About Trent

That Grape Juice’s Assistant Reporter Trent Jones, resides in sunny Trinidad & Tobago. A final year Communications university student, the 21 year old provides the site’s alternate voice; a voice which, unlike your typical run-of-the-mill assistant reporter, manages to be equally engaging as the site’s main one.