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Product Vs. Promotion: Alicia Keys – ‘In Common’

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By 2012, 15-time Grammy winner Alicia Keys began seeing her once hot sales streak cool.

The ‘Girl On Fire’ – whose first three albums consecutively topped the Billboard 200 and her fourth, ‘The Element of Freedom,’ delivered fair numbers in comparison – was no longer burning up the charts in means fans had become accustomed to.  In fact, some 12 years after her commercially and critically acclaimed debut ‘Songs in A Minor’ (2000), the ivory tickling diva didn’t exactly find much to laugh about when her fifth album, ‘Fire,’ crashed and burned after making a #1 debut to the first week sum of 159,000 – almost a third of what ‘Freedom’s first week declared just three years prior

Taking a period to cool off to focus on philanthropy and family (see:  giving birth to her second child in late 2014), the singer/songwriter continued to tease new music throughout the downtime – even promising fans something they “wouldn’t expect.”

That promise was finally manifested in May 2016 thanks to ‘In Common’

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Music

Alicia Keys & Miley Cyrus Pose For ‘The Voice’ Promos

Duo Set To Debut On NBC Show In September

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The Voice season 11 kicks off in September and will welcome two new additions to its famed red chairs.

Alicia Keys and Miley Cyrus will join originals Adam Levine and Blake Shelton as coaches on the NBC hit.

True to the show’s rotating roster of talent, they replace Christina Aguilera and Pharrell Williams – who are sitting the season out.

It’ll mark the first time two females have occupied spots on the US series, which up until now has always favored a three guys/one girl format.

Both ladies have new music on the horizon and will more than likely use the platform to push material.

Jury’s out on how they’ll will fare. But, for now, peep another promo snap after the jump…

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Music

Alicia Keys: “‘Put It In A Love Song’ Video May Surface”

Singer Shocked Mysterious Visual Hasn't Surfaced Online Already

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Alicia Keys‘ ‘Case of the Missing Big Budget ‘Put In A Love Song’ Music Video Featuring Beyonce Which Never Saw the Light of Day’ has been rocked by a plot twist.

For, after fans of the Sony siblings resigned themselves to the fact that they may never see the music video shot to support Alicia’s ‘Element of Freedom‘, the star has hinted that it “may” surface.

Watch below…

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Music

Watch: Alicia Keys Releases ‘Let Me In’ Short Film

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Over the course of Alicia Keys‘ illustrious career, the singer has routinely used her platform to promote worthwhile causes.

It’s a trajectory that continues with the premiere of new short film ‘Let Me In’ – which also features the star’s latest song ‘Hallelujah.’

The flick aims, in partnership with charity We Are Here, to raise awareness for World Humanitarian Day and support those fleeing to safety.

On the project, Keys said:

“I want us all to imagine if we were the refugees, if we were the ones torn from the arms of our families and loved ones. While some seek to stoke the flames of division and turn us against our fellow neighbors, we’re here to make the case for love and compassion. How would we feel if it were happening to us?”

Watch the Jonathan Olinger directed visual below…

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Music

Watch: Alicia Keys Talks New Album, Motherhood & More With ‘Hot 97’

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Ebro Darden and company enjoyed the company of ‘In Common’ deliverer Alicia Keys this morning.

There, on Hot 97, the ‘Diary’ writer discussed her forthcoming album and the lifestyle changes responsible for its bold, brave and stripped back direction.

Their conversation is an interesting one, as it also sees her share her thoughts on several issues away from the world of music and invites fans to join her on the latest stage of her creative and personal journey.

Watch below…

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Music

New Song: Alicia Keys – ‘Hallelujah’

Latest Taste Of 6th Studio Album

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Alicia Keys is hoping to heat up the summer with the release of her sixth studio album.

The campaign kicked off with the debut of buzz cut ‘In Common,’ which received rave reviews – but didn’t scale the charts as perhaps hoped.

Still, having attended a recent showcase staged by the singer we know she has a number of ace cards up her sleeve. One of which is the haunting ‘Hallelujah.’

Select promotional spots, such as SNL, have seen her perform the track. However, she springs a Friday surprise with the premiere of the studio version.

Take a listen…

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Watch: Alicia Keys Soars With New Song ‘Hallelujah’ On Italian TV

Singer Delivers On 'Che temo cha fa'

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With a new album due late summer, Alicia Keys is heating up the promotional trail.

The campaign has seen her trek Europe in earnest this month, with her most recent stop being Italian talk show Che temo cha fa.

There, the 15-time Grammy winner raised the roof with an emotionally charged showing of new number ‘Hallelujah.’

Together with current single ‘In Common,’ the track will feature on Keys’ as-yet-untitled LP.

Check out her resonating showing after the jump…

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