Azealea Banks continues to trail blaze – this time with the video for new single ‘Wallace.’
Housed on the eclectic femcee’s debut album ‘Broke With Expensive Taste,’ the visual for the track is unique in that it elevates “interactive” to a whole new level.
Rolled out in partnership with Google Chrome, the clip makes use of the viewers webcam with cool results.
Speaking on the premiere, Banks told her Twitter followers:
— AZEALIA BANKS (@AZEALIABANKS) March 11, 2015
“I’m such a huge fan of technology and creative new ways of interacting and engaging with fans, so this collaboration was perfect for me. Music videos are as much of an art form as the music itself. The more I can push myself in my creative endeavours, the better. Working side by side with this incredible team of tech-creatives was a truly unique and enjoyable experience, and I’m thrilled to be part of a potentially groundbreaking new ‘norm’ in the future of making music videos.”