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Pepsi Pour More Details On Beyonce Collaboration

 Pepsi Pour More Details On Beyonce Collaboration

Beyonce started this week off with a bombastic bang – thanks largely to Pepsi.

The drinks giant announced a multi-million/multi-year partnership with the superstar, which kicks off early next year to coincide with the release of 31 year old’s hotly anticipated new album.

Now, in an intriguing new interview with Billboard Biz, Pepsi – by way of Global Chief Marketing Officer Frank Cooper – outline the intricate details of their pairing with the ‘Single Ladies’ singer – one, they say, is aimed at ensuring her 5th album is “the most successful global album that she’s ever done”.

A lengthy, yet insightful read awaits after the jump…

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Hot Shots: Beyonce & Jay-Z Dine With Kelly Rowland & The-Dream In Miami

beyonce kelly jayz e1355175577305 Hot Shots: Beyonce & Jay Z Dine With Kelly Rowland & The Dream In Miami

Looking like a bag of money and good living, Beyonce and hubby Jay-Z were snapped leaving the Soho Beach Club in Miami last night.

Fresh from hanging out at the Art Basel earlier in the day with Kelly Rowland, the pair reunited with Bey’s Destiny’s Child bandmate and hitmaker The-Dream for the dinner date.

Peep more pics of Pepsi’s first lady and her clique below…

beyonce kelly rowland dream e1355176544354 Hot Shots: Beyonce & Jay Z Dine With Kelly Rowland & The Dream In Miami

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Ne-Yo Confirms He’s Working On Beyonce’s 5th Album

 Ne Yo Confirms Hes Working On Beyonces 5th Album

Though due next year, Beyonce‘s fifth studio album is already the hottest topic on the lips of many, thanks in part to her upcoming Super Bowl performance, newly announced Pepsi deal, as well as a docu-movie on HBO.

More than anything, though, it’s the secrecy surrounding the project that has anticipation boiling to fever pitch. However, bit by bit information surrounding the actual music is beginning to treacle out. Indeed, the last few weeks have seen the involvement of The-Dream, Miguel, among others confirmed.

Now, hitmaker Ne-Yo has revealed that he too is about to start cooking up material for the budding icon.

Details after the jump…

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Major: Beyonce Signs Multi-Million Dollar Deal With PEPSI / Unveils New Ad

beyonce pepsi 2013 e1355103694523 Major: Beyonce Signs Multi Million Dollar Deal With PEPSI / Unveils New Ad

Beyonce is playing approximately no games with her comeback campaign.

With a New Years gig, Super Bowl spectacle, and HBO special all on the horizon, the tour de force has teamed up with Pepsi for the latest component of her return to the spotlight.

Details below…

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Beyonce Readies New Year’s Eve Vegas Concert

Beyonce fierce Beyonce Readies New Years Eve Vegas Concert

Got plans for New Year’s Eve? Cancel ‘em.

That’s right, cancel ‘em. For on New Year’s Eve, the Pop beauty Beyonce will perform her first headlining concert since this summer’s New Jersey outings, in the city of Las Vegas.

Details below…

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Hot Shots: Beyonce & Jay Z Beam At ‘Sports Illustrated Gala’

 Hot Shots: Beyonce & Jay Z Beam At Sports Illustrated Gala

Beyonce & Jay Z lent their support to their good friend Lebron James last night, arriving at the ‘Sports Illustrated Gala’ in NYC.

Named the ‘Sports Illustrated Sportsman Of The Year’, James arrived with the power couple who hit the event two months before Beyonce performs cuts from her new album at ‘Superbowl 2013′.

Both dressed in suits, Blue Ivy’s parents watched as Lebron was honored for his contributions to the sport of Basketball, which will also see him cover the December issue of the magazine.

Snaps below…

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Watch: Rita Ora Opens Up On Childhood With ’12 Again’ / Praises ‘Crazy In Love’

rita ora british gq 2 Watch: Rita Ora Opens Up On Childhood With 12 Again / Praises Crazy In Love

She’s Pop’s fastest rising starlet, but before dominating the charts with her brand of stylized Rock Pop, Rita Ora was an aspiring entertainer growing up in the affluent neighbourhood of Ladbroke Grove, West London.

Starring in 2004′s Brit flick ‘Spivs’ aged just 14, it would be four more years before she caught the eye of Rihanna creators Jay Z & Jay Brown, who signed her to the force that is Roc Nation.

So, with her star rising with every #1 single she scores, she opened up on her childhood with CBBC’s ’12 Again’, detailing what she describes as a ‘tomboyish’ past and her admiration of Beyonce‘s 2003 smash hit, ‘Crazy In Love‘.

Her story below…

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