Blasts from the past rarely wow as much on second impact. Yet, Cher Lloyd is setting out to change that narrative with comeback single ‘Activated.’
The star rose to prominence on The X Factor UK and enjoyed a chart run on home soil which eventually landed her a US deal with the early incarnation of L.A Reid‘s Epic.
A string of respectable Stateside placements followed; yet with the label being in its infancy and no sizeable smash in sight, Lloyd quietly departed.
With the music industry being one of no guarantees, many assumed the singer had faded into the Pop abyss.
In reality, she was picking up the pieces. A journey which has led her to the release of this new number.
Can she activate another run of relevance? Take a listen below and let us know…