Cher Lloyd is charging on with her comeback campaign.
Last month saw ‘The X Factor’ graduate hatch new single ‘Activated’ – her first release since leaving Epic Records.
The catchy cut found favour with fans, as well as on That Grape Juice.
Can it become a hit, though? Lloyd aims to ensure so with the arrival of its accompanying video.
Directed by Cala3reeze, the clip awaits after the jump…