Christmas week 2015 saw music superstars Chris Brown & Monica go head-to-head in the name of R&B amidst a fray of the year’s top sellers (see: Taylor Swift, Justin Bieber, Adele). Hoping to capitalize from the holiday rush, the RCA labelmates respectively lent their 8th official projects (‘Royalty’ and ‘Code Red‘) to much critical fanfare.
On the commercial front, however, the responses saw a wider margin of variance. Both launched without a top-performing single on the Hot 100, the R&B sets also took a more demure route to promo. While Mo hit the streets for a 22 date Stateside tour (and sparse media stops), Brown relied on a few print features and a slew of music videos to spread awareness about his project.
Were their approaches just right or did they miss the mark? Find out below: