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The Numbers Are In: Chris Brown’s ‘Royalty’ & Monica’s ‘Code Red’ Sold…

RCA Labelmates Ring In Respectable Numbers For R&B & Exceed Predicted Sales

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Christmas week 2015 saw music superstars Chris Brown & Monica go head-to-head in the name of R&B amidst a fray of the year’s top sellers (see: Taylor Swift, Justin Bieber, Adele).  Hoping to capitalize from the holiday rush, the RCA labelmates respectively lent their 8th official projects (‘Royalty’ and ‘Code Red‘) to much critical fanfare.

On the commercial front, however, the responses saw a wider margin of variance.  Both launched without a top-performing single on the Hot 100, the R&B sets also took a more demure route to promo. While Mo hit the streets for a 22 date Stateside tour (and sparse media stops), Brown relied on a few print features and a slew of music videos to spread awareness about his project.

Were their approaches just right or did they miss the mark?   Find out below:

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Music

New Video: Chris Brown & Cal Scruby – ‘Ain’t S*** Change’

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To work hard doesn’t always mean one is “working smart.”

Unfortunately, the above is a lesson R&B prince Chris Brown is yet to learn as he joins the artist Cal Scruby to release the visual for the song ‘Ain’t Sh** Change.’

Pulled from the latter’s ‘House in the Hills’ EP the song and its supporting video now stands as one of many impressive yet forgettable  releases the ‘Fine China’ singer has released to aid his latest album ‘Royalty.’

Why we say Brown is working hard but not “smart”? The video below, when joined by all the others seemingly released without rhyme or reason this month, pulls the public’s focus away from the main event (‘Royalty‘s material) while robbing Brown’s brand of the high end exclusivity it once had.

That’s enough from us.

Peep the video below….

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Music

Hot Shots: More From Chris Brown’s ‘VIBE’ Issue

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Grammy winning crooner Chris Brown is pulling no shortage of stops on the promo trail for his latest opus ‘Royalty.’

Courtesy of a slew of visuals to accompany some of the set’s star tracks, sales forecasts place the R&B prince atop the genre’s albums’ chart yet again for the forthcoming week.  In a bid to push the numbers up from their predicted 160k perch, Brown can also be seen on the digital and print circuit dishing on the album and so much more.

One such stop that still has fans a-chatter is his visit to VIBE, as reported here.  There, Breezy can be seen posing it up and lending a number of quotes set to leave fans rooting for him.  Get into some of them below:

“I don’t pray for success. I pray for knowledge for understanding and peace of mind.  So I just try to get a peace of mind and me understanding that being at peace with my flaws and my talents. I’m cool with that. ” – Chris Brown

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New Video: Fabolous Ft. Chris Brown – ‘She Wildin’

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Fabolous may have disappointed fans when his album, ‘The Young OG Project 2,’ didn’t drop as scheduled (now set for a February 2016 release), but he more than made up for it with a video for ‘She Wildin’ featuring R&B beau Chris Brown (found on ‘The Young OG Project 1’).

Taking to ’90s classic film ‘House Party’ for inspiration, the Gerard Victor-directed clip sees both Breezy and Fab show off some serious dance moves a full year after the song was first introduced to fans.  Can the duo top their fan favorite collabo ‘Ready’?

You tell us as the turn up awaits you below:

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Chris Brown Releases ‘Royalty’ Add-On EP Featuring New Songs

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Chris Brown is on a roll.

New album ‘Royalty’ only just hit stores, but the R&B force is still churning out fresh material.

C. Breezy sprung a Christmas Day surprise on fans with the release of an “add-on” EP.

Comprised of songs featured on the international version of the album, the five-track collection includes a guest spot from Future.

More below…

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Retro Rewind: Billboard Hot 100 This Week in 2005 #FBF

Chris Brown Takes His Debut Single To #1

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Readers of That Grape Juice know what avid music lovers we are – especially of hits past.

So, just as our retrospective features ‘From the Vault’ and ‘TGJ Replay’  allow us the chance to re-spin the gems and jams of yesterday of one artist, our newest feature Chart Rewind – a variation of our current Retro Rewind assay – accedes salutes to an entire era of music history.

This week, we’ll run back a decade and get our krump on to Grammy winning R&B bad boy Chris Brown‘s inaugural hit ‘Run It.’  Bursting onto the scene in late 2005, the club banger – produced by Scott Storch & Sean Garrett – introduced the music scene to a promising stageblazer from Virginia. Quickly drawing comparisons to the likes of a young Michael Jackson, Brown’s smooth footwork and hot bop glided him straight to the top of the Hot 100 for a five week stay (his longest to date).

This week in 2005 would see the last of its tenure before a brief dethronement by Billboard queen Mariah Carey.  Tuck in below to see what other familiar names you see in the top 20 this week 10 years ago:

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Chris Brown Covers VIBE Magazine

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Chris Brown‘s solid sales forecast for new album ‘Royalty‘ may have appeased fans, but the singer isn’t impressed.

It figures, then, why he is hitting the media run with vigour in support of the set.

The 26-year-old’s quest has landed him a-front of VIBE magazine’s December/January issue. Inside the publication, the seasoned stage blazer candidly dishes on freedom, fatherhood, and the future.

Are you checking for C. Breezy this go round? As ever, let us know below…

Your thoughts?

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