In the past year, what seemed to be a resurgence of girl groups proved to be a fluke. Indeed, the fall of acts such as Danity Kane, GRL, and Neon Jungle warrants the question of whether girl groups can make it past the catty quarrels and management dilemmas.
With the likes of pop surveyors Fifth Harmony and Little Mix currently holding the torch, it begs the question of whether the industry would be welcoming to another urban girl group. Since Destiny’s Child‘s exit in 2005, there has not been a urban girl collective that has been able to maintain relevancy or major success in the industry. There have been groups that attempted to state their claim, such as Cherish, RichGirl, and even Girlicious. Despite their best efforts, they were unable to cement their status as established artists.
Taking influence from previous success stories (such as TLC, Destiny’s Child, En Vogue and the like) we have compiled a few strategic moves to make future urban girl groups “work.”
Check them out below…