2016 saw Beyonce get all the ladies and fellows in fiery ‘Formation.’ However, a decade earlier, it was all about the Funk.
2006’s ‘Deja Vu’ is this week’s selection for From The Vault.
After eliminating the competition and doubt about her solo viability with a perfect run of singles from her first LP and announcing the end of Destiny’s Child, expectations were rather high for Ms. Knowles to deliver with her sophomore set ‘B’Day’.
With ‘Deja Vu’ she managed to swiftly come back swinging. Sonically similar to ‘Crazy In Love’ thematically and musically (with a guest feature Jay Z to boot), the cut was produced by Rodney ‘Darkchild’ Jerkins.
A Stateside hit, the track peaked #4 and was also a smash overseas, topping the UK charts and reaching Top 20 status in numerous European countries.
[Sidenote: Surely we’re not alone in longing for a Bey x Darkchild reunion?]
Just like ‘Lemonade’ 10 years later, the song’s visual was shot in New Orleans and depicted the diva in various high fashion ensembles. Directed by Sophie Muller, the editorial piece saw a boisterous Bey striking many a pose and dancing up a storm.
Prior to then, the singer – still under 25 – had only scratch the surface when it comes to her sensuality. As such, the video was deemed “controversial” due to its not-so-subtle interaction between her and then-boyfriend Jay.
It’s funny what a difference a decade can make: from premium Pop diva to music royalty, the past 10 years have seen Mrs Carter go from strength to strength and establish herself as a trailblazer, an artist cemented in Pop culture eternally.
Will the next 10 years see her join the likes of Michael, Janet, Whitney, Madonna and Prince? Untouchable figures; the rare breed whose star’s have soared past the highest skies into Pop Nirvana. We firmly believe so.