For years, the “M” in MTV proudly and powerfully represented “music.”
A potent pioneer in shaping the music industry as it’s come to be, the cable network birthed and popularised the music video format. More broadly, it ushered in what many christened the “MTV Generation.”
In recent years the channel has been dealt a number of devastating blows – some of which were self-inflicted.
Indeed, the endless influx of inane reality shows (with no focus on music) paired with the rapid rise of online music consumption cast a bleak outlook on the network’s future.
Now under new leadership, MTV has today revealed a major image overhaul designed to re-affix their focus on music.
Exciting details on their colossal comeback campaign below…