If music industry analysts were hoping the successful releases of Rihanna, Drake, Kanye West, and Beyonce would be enough to save 2016 from the sales woes of 2015 (read more here), their hope was misguided.
As detailed by the mid-year Nielsen report created to reflect American music consumption trends, 2016 is off to a much worse start than last year. In fact, compared to this time last year, traditional sales are seeing a steady decline with physical numbers down 14% while digital numbers are down a whopping 18%.
However, not all is lost. For, as the releases of Drizzy, Rih, and West have proven, streaming is not the wave of the future, but it is the wave of the now (read more here). Helping boost total music consumption upward (sales plus streaming), tuck in below to get the positive stats on streaming year to date (tracking ended June 30):