Fans may have noticed that 50 has been missing from the promotional ads for his new movie “Righteous Kill” starring Al Pacino and Robert Deniro.

According to a report found on Woooha.com, 50’s absence is due to the filmmaker’s concerns that he is no longer appealing to the “urban market.”

“The real reason the studio cut Curtis out of the campaign is because their research and exit poll information showed that 50 actually was not the urban or young demographic box office draw they were hoping for,” read the report.

“50 basically can’t draw in the core demographic that used to buy his albums by the millions. The box office let down of ‘Get Rich Or Die Trying’ should have been a hint of things to come.”

“It’s no secret in the music world that 50 Cent has lost some mainstream appeal, but in the film world you don’t necessarily need multi-platinum albums to have a successful film career (Common, Mos Def, etc.) you just need to appeal to the urban demo. 50 clearly is losing that appeal.” {Source}

Hardly surprising. Although, I must say, it’s been a pretty rapid fall from grace for 50 – from loosing to Kanye, to G-Unit’s latest LP flopping to this.

Your thoughts?

The massive success of the set’s first single ‘Love In This Club’ shows that there is evidently a thirst for the 29 year old Grammy winner’s latest material. That Grape Juice wants to know, though, whether you will be picking up ‘Here I Stand’? If so, why? If not, why? Heard the album already (lol lol)? What do yo think of it? What are your favourites etc? Feel free to drop your views in the ‘comments’ section…

ESSENCE: How do you feel about constantly being compared to Mary J. Blige?

COLE: I feel like we are very similar based on everything we’ve been through in our personal lives. It’s helped make us sing the way we sing. Because she didn’t have a vocal coach, and neither did I. And when I met her I told her, “You winning all those Grammy’s—congratulations—it gives me inspiration to this day that maybe I can do the same thing.” You know, it’s just a real big life circle. I think there are a lot of things that she could tell me that’d help me. I’m not trying to take nobody’s place or nothing like that. But I’m just saying, as a woman—as a young Black woman—if she knows some of the answers, Give ’em to me!” (Laughing.) But she said that I could call her anytime. I just haven’t done it yet.